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Mobile has surpassed TV in terms of time spent, according to a survey from mobile ad network InMobi– with mobile web users using mobile for 27 per cent of their media time, and 22 per cent on TV. Online is still king, however, taking up 32 per cent of users’ time on media. Other findings [...]
Twitter is to start rolling out its ad products to its mobile apps, further expanding the reach of its commercial services. The full suite of Promoted products, including Promoted Trends and Promoted Tweets, will soon be across the iPhone and Android Twitter apps, with Promoted Accounts already on the latest updates. The ads have been [...]
2012 is shaping up to be the year of social ‘everything’ from social CRM to the social customer and social TV is no exception. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching [...]
Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. The retail giant is also looking to offer incentives to purchase, such as click and collect and mobile payments, particularly [...]
Facebook has committed to accelerate its involvement in helping the mobile industry with issues such as payment and operator billing, browser fragmentation and app discovery. Facebook, which is expected to make significant moves into monetising its enormous mobile offering this year, has pledged to a range of initiatives designed to grow key areas of mobile [...]
Netmums, the parenting website, has urged advertisers to focus their marketing activity on mobile devices when targeting mums, following a report revealing that 18% of mothers are more likely to own the latest smartphone than the average Briton. The survey, which polled 5,000 mums, also highlighted that UK mums are seven times more likely to [...]
Mobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets. The mobile wallet proposition, which will be Vodafone branded, is set to launch in more than 30 countries worldwide, spanning five continents. It will launch in the UK in the “coming [...]
Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data. The research, from Experian Hitwise and IMRG, indicates that Electronics retailers Currys (ranked 15), Comet (30), and PC World (38) all rose up the Hot Shops list this quarter. Currys and PC World [...]
Orange customers can tap special posters with their handsets to claim a free treat from food chain Eat. The Quick Tap Treats deal uses near field communication technology (NFC) – launched last year to allow users to make contactless payments in shops with their handsets. Read the full article:
Revenue-building strategies for mobile-phone operators, financial services in a mobile world and how to capture more of the connected consumer’s time and money — these are just some of the topics likely to be front and center when 60,000 delegates from the mobile-telecoms industry descend on Barcelona for the annual Mobile World Congress. The agenda-setting [...]