Mobile & Technology

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Innovation in Mobile Marketing

By Jim Webster ⋅ June 28, 2010 ⋅ Post a comment

Long gone are the days when selecting a mobile phone was simply based upon making calls and sending simple text messages. The majority of mobile phones now have built in cameras, MP3 players, internet and email services, and dozens of applications all of which seem to be standard practice for the everyday phone. Mobile technology [...]

Soaring Mobile Media Usage Opens New Avenues for Marketers

By Jim Webster ⋅ July 10, 2009 ⋅ Post a comment

Incredibly, one out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL.
The study, which canvassed opinions from 1,800 mobile users over the fourth quarter of last year and first quarter of 2009, found that 80% of smart-phone users are satisfied [...]

Waiting for the year of the mobile? Forget it – it’s already here.

By Jim Webster ⋅ April 25, 2009 ⋅ Post a comment

Should we continually be asking whether “this is the year of the mobile” as if it was “Nirvana”. Or should we should simply accept that the year of the mobile is already here and we are steadily on a maturity journey where it gets smarter, faster, can do more and simply becomes a trusted [...]

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