Top 10 Layman’s Tips to Improve Your Website

For your Business website to perform well and bring you the prospects, customers and sales you want, it needs to be useful, (serve a purpose), usable, (easy to use), and engaging, (enjoyable to use). To accomplish this, the most important things to focus on are: attractive and functional navigation, layout and design, search engine optimisation, good copy aimed at your target audience, and reliable hosting. The following are quick tips to help improve your website:

Top 10 Layman’s Tips to Improve your Search Engine Positioning

Search engines use sophisticated algorithms when they crawl websites to determine what the site is about and how important the information is compared to other websites offering the same or similar information. If your website is not optimised for the criteria that the search engines look for and interpret, your site will not appear at or near the top of the Search Engines Results Pages (SERPs). The following are quick tips to help improve your search engine rankings:

Innovation in Mobile Marketing

Long gone are the days when selecting a mobile phone was simply based upon making calls and sending simple text messages. The majority of mobile phones now have built in cameras, MP3 players, internet and email services, and dozens of applications all of which seem to be standard practice for the everyday phone. Mobile technology [...]

Beginners guide to Search Engine Optimisation

Search Engine Optimisation, (aka ‘SEO’, ‘organic’ or ‘natural’ search) involves a variety of techniques which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for).
This differs from Paid-search marketing, (aka ‘Pay Per Click’, ‘paid search’ or ‘sponsored links’) which is the process [...]

10 Step Plan to Successful Email Marketing

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If you are new to email marketing, you may wish to read our earlier introduction into email marketing and its benefits.
Every marketing initiative needs a plan, and email marketing is no different. The following is a 10 step plan that will give you the best possible [...]

Now more than ever, you need Email Marketing

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Today it is about staying in touch with your customers, communicating with them regularly, reminding them of your value and setting yourself ahead of your competitors. Organisations use email marketing because it has many benefits over other marketing channels – and it works. 
Email marketing grew by 24 [...]

Press Release: Heart New Media joins Constant Contact’s Business Partner Program

Heart New Media today announced it has joined the Constant Contact Business Partner Program to provide its clients with easy-to-use email marketing and online survey products to help them build strong, lasting customer relationships.
“Our customers are always looking for effective ways to deepen and strengthen relationships with their customers as an efficient means of [...]

Organizations are not yet tapping social media’s potential

A report by Deloitte Services LP, the 2009 Tribalization of Business study, evaluates the perceived potential of online communities and identifies how organisations believe they may better utilise them. The survey results indicate that while organisations are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations [...]

12 Ways to Use Twitter for Social Media Marketing

Article written by Ron Knight and reproduced courtesy of SiteProNews.com
Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has [...]

Decline of Twitter? Or are people just on holiday?

Mutterings about the decline of Twitter are surfacing in blogs as August was the first month of the year in which tweets sent by Twitter users decreased. In addition, user registrations decreased for the second time this year (month-to-month).
Matthew Daines, the lead developer of the Twitter app, Twellow, has shared a couple of [...]