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Organizations are not yet tapping social media’s potential

By Jim Webster ⋅ October 9, 2009 ⋅ Post a comment

A report by Deloitte Services LP, the 2009 Tribalization of Business study, evaluates the perceived potential of online communities and identifies how organisations believe they may better utilise them. The survey results indicate that while organisations are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations [...]

12 Ways to Use Twitter for Social Media Marketing

By Jim Webster ⋅ September 15, 2009 ⋅ Post a comment

Article written by Ron Knight and reproduced courtesy of SiteProNews.com
Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has [...]

Faced with increasing numbers of opt-outs, Zurich turns to direct mail for opt-ins

By Jim Webster ⋅ August 24, 2009 ⋅ One comment

Concerned that a quarter of its database had opted out of marketing communications, the insurance giant Zurich has launched a direct marketing campaign, created by Publicis Dialog, that tries to rectify the issue.
The mailer comprises a letter addressing the customer but where there would usually be body copy, there is a blank space, before [...]

Twitter got $50m of free publicity following its strategy leak

By Jim Webster ⋅ July 21, 2009 ⋅ Post a comment

Twitter has generated almost $50m, (£31m), worth of free publicity over the last 30 days as media coverage of the microblogging service remains frenzied following the leaks about its strategy.
Research from news monitoring service VMS puts the value of Twitter’s TV, newspaper and magazine coverage at $48m (£29m), equivalent, incredibly, to half of what Microsoft [...]

Twitter Grows Faster Than The UK National Debt

By Jim Webster ⋅ June 20, 2009 ⋅ Post a comment

Twitter is growing faster than the national debt (OK that is perhaps a bit tongue in cheek), but it is growing exponentially as a business tool.
Everyone, including the U.S. president, seems to have a Twitter account these days. Worldwide traffic to Twitter.com reached 10 million visitors in February 2009, up a whopping 700 percent from [...]

Turning Customers into Fans – the case for brand advocacy

By Jim Webster ⋅ June 15, 2009 ⋅ Post a comment

“I’m a Mac not a PC”….
Apple’s clever advertising campaign in 2007 showed one cool-looking bloke introducing himself as a Mac and an uncool bloke in a suit and a bad haircut introducing himself as a PC. Through a series of adverts, they discuss the shortcomings of the PC versus the merits of the Mac. [...]

Tabasco’s cult following on Facebook

By Jim Webster ⋅ April 29, 2009 ⋅ Post a comment

Hot sauce brand Tabasco is aiming to capitalise on its social media success. There are now 17,168 members of the unofficial Tabasco fan page on Facebook which has prompted the company to launch its own online fan club – its first UK based website.

Volvo and Social Media

By Jim Webster ⋅ April 29, 2009 ⋅ Post a comment

Volvo has restructured its marketing budget to focus on digital marketing such as search and social media. Last year, Volvo spent £19.75m on advertising excluding paid search as reported in New Media Age, whilst of this, the internet only accounted for 3%. Whilst marketing spend has been revised downwards, channels such as natural search [...]

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