PR & Social Media

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Organizations are not yet tapping social media’s potential

By Jim Webster ⋅ October 9, 2009 ⋅ Post a comment

A report by Deloitte Services LP, the 2009 Tribalization of Business study, evaluates the perceived potential of online communities and identifies how organisations believe they may better utilise them. The survey results indicate that while organisations are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations [...]

12 Ways to Use Twitter for Social Media Marketing

By Jim Webster ⋅ September 15, 2009 ⋅ Post a comment

Article written by Ron Knight and reproduced courtesy of SiteProNews.com
Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has [...]

Decline of Twitter? Or are people just on holiday?

By Jim Webster ⋅ September 2, 2009 ⋅ Post a comment

Mutterings about the decline of Twitter are surfacing in blogs as August was the first month of the year in which tweets sent by Twitter users decreased. In addition, user registrations decreased for the second time this year (month-to-month).
Matthew Daines, the lead developer of the Twitter app, Twellow, has shared a couple of [...]

Green shoots or power to the people? Consumer buying trends

By Jim Webster ⋅ August 25, 2009 ⋅ Post a comment

Online sales in the UK is defying the economic woes with growth of almost 16 per cent in just one month, as one in fifteen people made an online purchase during July alone. So is this evidence of a recovery from the recession or a change in consumer purchasing patterns?
Overall online sales were up by [...]

Social media networking in the UK used by a staggering 80% of online users

By Jim Webster ⋅ August 3, 2009 ⋅ Post a comment

A recent study from comScore into UK social networking site usage found that 29.4 million people accessed at least one social networking site in the UK during May 2009.
Social networking has become a major online activity across all age groups, with 80 percent of the total UK online population having visited a social [...]

Get more out of Twitter with these free resources

By Jim Webster ⋅ August 1, 2009 ⋅ Post a comment

Twitter directories are basically a collection of people or groups of Twitter users interested in various topics who would like to be able to communicate with each other with similar interests. Typically, on each site, there is a list of members, categories of groups, search and a tweet stream that lists tweets from the [...]

The Wailing Wall gets its own Twitter site

By Jim Webster ⋅ July 24, 2009 ⋅ Post a comment

One of Jerusalem’s most holiest sites has entered the Twitter age with its own Twitter address, allowing believers around the world to tweet their prayers, get them printed and concealed within the ancient stones.
The site says that it exists “to give anyone on earth the opportunity to place his prayers in the Kotel”, as [...]

Twitter got $50m of free publicity following its strategy leak

By Jim Webster ⋅ July 21, 2009 ⋅ Post a comment

Twitter has generated almost $50m, (£31m), worth of free publicity over the last 30 days as media coverage of the microblogging service remains frenzied following the leaks about its strategy.
Research from news monitoring service VMS puts the value of Twitter’s TV, newspaper and magazine coverage at $48m (£29m), equivalent, incredibly, to half of what Microsoft [...]

Twitter in a Flutter after strategy leaked

By Jim Webster ⋅ July 16, 2009 ⋅ Post a comment

The in-vogue social networking site Twitter is in a flutter and taking legal advice after hundreds of documents were hacked into and published by a number of blogs.
TechCrunch, one of the most respected blogs in Silicon Valley, has made public some of the 310 bits of material it was sent after a hacker [...]

Soaring Mobile Media Usage Opens New Avenues for Marketers

By Jim Webster ⋅ July 10, 2009 ⋅ Post a comment

Incredibly, one out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL.
The study, which canvassed opinions from 1,800 mobile users over the fourth quarter of last year and first quarter of 2009, found that 80% of smart-phone users are satisfied [...]

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