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Twitter hints at advertising model

By Jim Webster ⋅ September 11, 2009 ⋅ Post a comment

Twitter, the micro-blogging site, has given its strongest hint that it is ready to start generating revenue by allowing advertisers access to its more than 45 million monthly visitors.
Company co-founder Biz Stone has revealed on Twitter’s own blog that it would be revising its terms of service to “leave the door open for advertising”. This [...]

Facebook posting days matter on brand pages

By Jim Webster ⋅ September 10, 2009 ⋅ Post a comment

Want your brand’s Facebook wall posts to get clicked? Post them on a Tuesday — or at least sometime during the first half of the work week. That’s the takeaway lesson from new data released by ViTrue, which found that click-through rates on content posted on the walls of Facebook brand pages peak on Tuesdays [...]

UK middle classes boost pound stores

By Jim Webster ⋅ September 3, 2009 ⋅ Post a comment

Pound shops have increased their presence on the UK high street by 60% in the last two years according to the British Property Federation (BPF).
The discount retailer, Poundland, has seen UK Shoppers flocking to their stores since the recession began with a 22% increase in middle class (AB demographic), customers coming through the door, according [...]

Decline of Twitter? Or are people just on holiday?

By Jim Webster ⋅ September 2, 2009 ⋅ Post a comment

Mutterings about the decline of Twitter are surfacing in blogs as August was the first month of the year in which tweets sent by Twitter users decreased. In addition, user registrations decreased for the second time this year (month-to-month).
Matthew Daines, the lead developer of the Twitter app, Twellow, has shared a couple of [...]

Online spend values shown to be directly linked to customer experience

By Jim Webster ⋅ September 2, 2009 ⋅ Post a comment

A research study from ecommerce services provider ATG has looked at the likes, dislikes, common frustrations and spending habits of 6,500 online shoppers across Europe. The findings highlight significant differences in the preferences, experience and confidence of different nationalities.
For example, in countries where satisfaction is poor, consumer spend is lower. More than half of those [...]

Green shoots or power to the people? Consumer buying trends

By Jim Webster ⋅ August 25, 2009 ⋅ Post a comment

Online sales in the UK is defying the economic woes with growth of almost 16 per cent in just one month, as one in fifteen people made an online purchase during July alone. So is this evidence of a recovery from the recession or a change in consumer purchasing patterns?
Overall online sales were up by [...]

Twitter in a Flutter after strategy leaked

By Jim Webster ⋅ July 16, 2009 ⋅ Post a comment

The in-vogue social networking site Twitter is in a flutter and taking legal advice after hundreds of documents were hacked into and published by a number of blogs.
TechCrunch, one of the most respected blogs in Silicon Valley, has made public some of the 310 bits of material it was sent after a hacker [...]

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