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Archive for April, 2009
Tabasco’s cult following on Facebook
Hot sauce brand Tabasco is aiming to capitalise on its social media success. There are now 17,168 members of the unofficial Tabasco fan page on Facebook which has prompted the company to launch its own online fan club – its first UK based website.
Volvo and Social Media
Volvo has restructured its marketing budget to focus on digital marketing such as search and social media. Last year, Volvo spent £19.75m on advertising excluding paid search as reported in New Media Age, whilst of this, the internet only accounted for 3%. Whilst marketing spend has been revised downwards, channels such as natural search [...]
Waiting for the year of the mobile? Forget it – it’s already here.
Should we continually be asking whether “this is the year of the mobile” as if it was “Nirvana”. Or should we should simply accept that the year of the mobile is already here and we are steadily on a maturity journey where it gets smarter, faster, can do more and simply becomes a trusted [...]
Amidst the doom and gloom
Over 60% of online businesses are confident about the future despite the bleak economic climate according to E-Bay’s Online Business Index surveyed from SME online retail firms, with 78% planning to expand their business during 2009.
Market – don’t just cut costs
84% of financial directors support the idea that companies should market their way out of a recession. Source Lightspeed Research/KDB, spotted in New Media Age end of March
Coca Cola on Facebook
3.3 million fans on Coca-Cola’s unofficial Facebook profile as at end of March 2009
Adidas harnasses the power of Facebook
1.5 million subscribers have joined the Adidas Originals’ Facebook group since April 2008. That shows the potential of social network marketing!
Social Networking smart stat
220m unique users visit Facebook each month, making it the world’s largest social network, according to figures from comScore.
Social Networking smart stat
41% of marketers cite a ‘lack of understanding’ as the chief barrier to investing in social media, says a report from Sapient Interactive.
Social Network smart stat
31.2 hours are spent on social networking sites each month by the average UK internet user according to comScore.
Categories
Brandweek – DIGITAL
- Timberland Offers 3D View of Earthkeepers September 3, 2010Global effort employs 3D technology, social media to tout the brand's eco-friendly apparel. […]
- Apple Goes Social With Ping September 2, 2010New social network serves as a promo platform for artists and a music discovery vehicle. […]
- Under Armour Looks to Connect With Women September 1, 2010Performance apparel brand aims to build deeper brand loyalty with female demo. […]
- MySpace, Fuse Introduce Cross-Promotion September 1, 2010The focus is on emerging artists in on-air/online combo. […]
- Microsoft Begins Yahoo Search Ad Integration August 31, 2010The move has been anticipated since the companies inked search pact last year. […]
- Report: It's a Strong Year for Display Ads August 31, 2010Despite stalled economic recovery, online display advertising has shown impressive vigor. […]
- Facebook, MySpace Rivals No More? August 30, 2010New product lets users connect directly to their corresponding Facebook profiles. […]
- MySpace Is Still Here August 30, 2010The once-dominant social network fights to regain relevance. […]
- American Express Serves Up Deeper U.S. Open Integration August 23, 2010The credit card services titan has increased its digital spending via new "behind-the-scenes" site and iPhone app. […]
- Puma Celebrates Darts And Other Hip Pastimes August 22, 2010Social ad campaign shows twentysomething athletes vigorously engaged in 'sports.' […]