Archive for June, 2009

Michael Jackson surge in online media

By Jim Webster ⋅ June 26, 2009 ⋅ Post a comment

Predictably, the death of Michael Jackson has had an immediate impact on his sales, with Amazon, iTunes reporting increased sales and downloads.
However, social media and search sites also experience huge traffic.
Five of the top 10 “trending topics” on Twitter are currently Jackson-related and his death dominates Google trends. The BBC reports that both Google [...]

By the Numbers

By Jim Webster ⋅ June 25, 2009 ⋅ Post a comment

4 million global monthly unique visitors to VBS.tv (youth magazine online TV channel. Source Vice. US$1bn worldwide ad spend on in-game advertising by 2014 accounting for 1.5% of all ad spend. Source Screen Digest. 586,156 UK consumers watching on-demand video or TV in Q1 2009. Source Comscore Mobile. 70% of consumers happy to receive ads [...]

Twitter Grows Faster Than The UK National Debt

By Jim Webster ⋅ June 20, 2009 ⋅ Post a comment

Twitter is growing faster than the national debt (OK that is perhaps a bit tongue in cheek), but it is growing exponentially as a business tool.
Everyone, including the U.S. president, seems to have a Twitter account these days. Worldwide traffic to Twitter.com reached 10 million visitors in February 2009, up a whopping 700 percent from [...]

Turning Customers into Fans – the case for brand advocacy

By Jim Webster ⋅ June 15, 2009 ⋅ Post a comment

“I’m a Mac not a PC”….
Apple’s clever advertising campaign in 2007 showed one cool-looking bloke introducing himself as a Mac and an uncool bloke in a suit and a bad haircut introducing himself as a PC. Through a series of adverts, they discuss the shortcomings of the PC versus the merits of the Mac. [...]

Consumers vote M&S ‘Most Trusted Company’

By Jim Webster ⋅ June 15, 2009 ⋅ Post a comment

During the difficult economic climate where trust is a major factor in consumer decision making, Marks & Spencer has been voted the most reputable company according to a study of the top 140 listed companies. Despite a drop of 37.5% in profits, it was voted number one by a panel of over 5,000 British consumers, [...]

Digital consumers have stronger relationships with brands

By Jim Webster ⋅ June 15, 2009 ⋅ Post a comment

New research suggests that digital consumers have around 15% stronger relationships with brands than non-digital consumers. There are also major differences across sectors with airline brands reaching 93% stronger relationships than offline counterparts. Source Marketingweek 4 June 2009

Consumers happy to give retailers their email address — if asked!

By Jim Webster ⋅ June 15, 2009 ⋅ Post a comment

A new poll shows 57% of British consumers would be prepared to include their email address when placing an order through a catalogue and more than 43% would do the same when placing an order in response to direct mail — but marketers are missing a trick as only 10% have ever been asked to [...]

Online retailing market to grow 13.3% to £20.9bn in 2009

By Jim Webster ⋅ June 14, 2009 ⋅ Post a comment

Online retail sales will reach £31.2bn in 2013 accounting for 10% of all retail sales. Although total retail sales are expected to contract by 0.6% this year, the UK online retailing market will grow by £2.4bn (13.3%) to £20.9bn, according to UK e-Retail 2009, a new report from Verdict Research. And, by 2013, the market [...]

US online advertising dips 5%

By Jim Webster ⋅ June 8, 2009 ⋅ Post a comment

It’s official – even online advertising isn’t recession proof.
U.S. Internet ad spending slid in the first quarter of this year by 5 percent compared to the same period last year, netting out at $5.5 billion, according to the latest report issued by Interactive Advertising Bureau and PricewaterhouseCoopers.
That figure represents the lowest ad spending level in [...]

Consumers vote M&S ‘Most Trusted Company’

By Jim Webster ⋅ June 5, 2009 ⋅ Post a comment

During the difficult economic climate where trust is a major factor in consumer decision making, Marks & Spencer has been voted the most reputable company according to a study of the top 140 listed companies. Despite a drop of 37.5% in profits, it was voted number one by a panel of over 5,000 British consumers, [...]

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