Archive for August, 2009

Online sales rise 15.7% in July to £4.2 billion

By Jim Webster ⋅ August 31, 2009 ⋅ Post a comment

UK internet retail sales were 15.7% higher in July than in June and 16.8% up on July 2008, according to the latest IMRG Capgemini e-Retail Sales Index. Source Internetretailing.com

Green shoots or power to the people? Consumer buying trends

By Jim Webster ⋅ August 25, 2009 ⋅ Post a comment

Online sales in the UK is defying the economic woes with growth of almost 16 per cent in just one month, as one in fifteen people made an online purchase during July alone. So is this evidence of a recovery from the recession or a change in consumer purchasing patterns?
Overall online sales were up by [...]

Faced with increasing numbers of opt-outs, Zurich turns to direct mail for opt-ins

By Jim Webster ⋅ August 24, 2009 ⋅ One comment

Concerned that a quarter of its database had opted out of marketing communications, the insurance giant Zurich has launched a direct marketing campaign, created by Publicis Dialog, that tries to rectify the issue.
The mailer comprises a letter addressing the customer but where there would usually be body copy, there is a blank space, before [...]

Quick Tips: Content Ideas for Email Marketing Campaigns

By Jim Webster ⋅ August 22, 2009 ⋅ Post a comment

One of the most common questions from companies engaged in Email Marketing is “Help! What do I write about in my email campaigns?”
While they are the subject experts on their products and services, the secret is to ‘package’ the ‘story’ in a way that their customers want to hear, and follow some simple time [...]

The dilemma for publishers – how to charge for content

By Jim Webster ⋅ August 20, 2009 ⋅ Post a comment

As newspaper groups announce alarming losses, publishers are under increasing pressure to make their digital offerings pay without alienating their vast online audiences.
The internet has transformed the way readers engage with news. By migrating online, newspaper publishers have been able to exploit the dynamics of the web, building new audiences and becoming bigger international brands [...]

Paypal on a roll

By Jim Webster ⋅ August 20, 2009 ⋅ Post a comment

More and more major retailers add PayPal to their payments options
as one in three UK online shoppers say it’s their preferred payment method. Paypal’s share of consumer internet payments is up from 16% to 21%, over the year, with 30% of UK online shoppers now saying they prefer to use PayPal over any other form [...]

Spotify to launch its first cross-media promotion

By Jim Webster ⋅ August 11, 2009 ⋅ Post a comment

LONDON – Online music service Spotify is to debut its first cross-media campaign, in conjunction with Absolute Radio, ShortList magazine and 20th Century Fox, to promote the cinema release of romantic comedy (500) Days of Summer.
The campaign, which will target 16 to 34-year-olds, will flag the film’s release in cinemas nationwide on Wednesday, 2 September.
Consumers [...]

BBC Worldwide is to sell online ad inventory worldwide

By Jim Webster ⋅ August 11, 2009 ⋅ Post a comment

LONDON – BBC Worldwide is to sell online ad inventory worldwide, apart from North America and Australia, for Lonelyplanet.com.
The deal means most ad sales worldwide, on and offline, will be handled by BBC Worldwide, which bought a 75% stake in Lonely Planet for £75m in September 2007.
The website attracted 5.2 million unique users in June, [...]

UK bank Alliance and Leicester targets SMEs through social media

By Jim Webster ⋅ August 6, 2009 ⋅ Post a comment

UK bank, Alliance & Leicester Business Banking (ALBB) has joined Microsoft and Blackberry as the latest sponsor of business community Business Scene.
The deal will allow ALBB to target Business Scene’s 300,000-strong membership of business decision makers, predominantly in the SME community. It is believed to be the first attempt by a UK retail bank [...]

Social media networking in the UK used by a staggering 80% of online users

By Jim Webster ⋅ August 3, 2009 ⋅ Post a comment

A recent study from comScore into UK social networking site usage found that 29.4 million people accessed at least one social networking site in the UK during May 2009.
Social networking has become a major online activity across all age groups, with 80 percent of the total UK online population having visited a social [...]

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