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Archive for September, 2009
Asda Direct launches online Christmas gift shop
48% of shoppers are buying gifts in September, in order to spread the cost of Christmas, and a third of shoppers are planning to spend less than last year, says Asda as it adds a dedicated Christmas gift shop that includes gift ideas and rolled back prices on Christmas items such as port and cognac.
The [...]
Sport England teams with Facebook to get people playing sport
Government organisation Sport England has announced a £20m deal with Facebook to get people playing sport in the run-up to the 2012 Olympics.
The four-year deal is the first long-term partnership between Facebook and the government body, which is hoping to leverage the influence of the social network to encourage people to get more involved with [...]
Yahoo spends £60m on global campaign to win back public support
Yahoo is investing more than $100m (£61.1m) in a global marketing campaign to re-establish the brand as a major destination for users.
The It’s Y!ou campaign launches on 5 October and focuses on Yahoo’s recent portal rebrand, which made it easier for visitors to add services and apps from Yahoo and other providers including Facebook and [...]
US and Australian Internet searches for flights to the UK up 50%
The weak pound has seen both American and Australian Internet searches for flights to the UK have increased by more than 50% over the last 12 months.
Between August 2008 and August 2009 the volume of Internet searches for a portfolio of search terms relating to searches for flights to the United Kingdom (for example: [...]
Huge Milestone – Online advertising ‘overtakes TV’
Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising [...]
Online grocery shopping now worth £4.4bn a year
But only 11% of British consumers regularly buy food online and 45% say they can’t see the point, according to new research from Mintel. A poll conducted by market researchers Mintel has found that 11% of British consumers regularly buy their groceries online and 35% do so occasionally.
45% of consumers, however, say they don’t see [...]
Email now accounts for 14% of digital marketing spend
The UK market for email marketing platforms and services will grow by an estimated 15% in 2009 to £292 million, according to new research from Econsultancy.
Key market trends identified for 2009 include Email service providers reap benefits of focus on channels driving return on investment, Segmentation and behavioural targeting become established as best practice, Marketers [...]
August Hitwise table of most visited Government sites
Hitwise is a commercial service offering competitive intelligence of online market share in various industries and sectors. Hitwise has partnered with a range of Internet Service Providers (ISP’s), collecting from them the aggregate number of website visits served through their network. The figures from each ISP are then further aggregated and analysed to calculate a [...]
Debenhams Twitter try-out was “really positive”, further activity planned
In a one day experiment the department store equipped store assistants with smart phones and encouraged customers to engage with them via Twitter.
The social-media aware retailer publicised the move through its blog, its @DebenhamsRetail Twitter account and its Facebook fan page — as well as garnering useful mentions in the national press including The Sun [...]
New multi-channel George Davies fashion venture opens for business next week
The stores launching on 1 October will all include touch screens enabling shoppers to browse the new retailer’s collections and its website in-store.
George Davies’ new fashion venture Give is to open its doors online and in 24 stores and concessions around the UK on 1 October. The new fashion retailer’s proposition includes a range of [...]
Categories
Brandweek – DIGITAL
- Will Web Change Black Friday Forever? September 9, 2010More store-based retailers expected to dish deals day after Thanksgiving. […]
- Timberland Offers 3D View of Earthkeepers September 3, 2010Global effort employs 3D technology, social media to tout the brand's eco-friendly apparel. […]
- Apple Goes Social With Ping September 2, 2010New social network serves as a promo platform for artists and a music discovery vehicle. […]
- Under Armour Looks to Connect With Women September 1, 2010Performance apparel brand aims to build deeper brand loyalty with female demo. […]
- MySpace, Fuse Introduce Cross-Promotion September 1, 2010The focus is on emerging artists in on-air/online combo. […]
- Microsoft Begins Yahoo Search Ad Integration August 31, 2010The move has been anticipated since the companies inked search pact last year. […]
- Report: It's a Strong Year for Display Ads August 31, 2010Despite stalled economic recovery, online display advertising has shown impressive vigor. […]
- Facebook, MySpace Rivals No More? August 30, 2010New product lets users connect directly to their corresponding Facebook profiles. […]
- MySpace Is Still Here August 30, 2010The once-dominant social network fights to regain relevance. […]
- American Express Serves Up Deeper U.S. Open Integration August 23, 2010The credit card services titan has increased its digital spending via new "behind-the-scenes" site and iPhone app. […]