Workers more green at home

Employees admit that they are less environmentally conscious in the office than at home.
While 77 per cent say they make an effort to reduce energy consumption at home, 55 per cent admit to not bothering at work, according to a study from EDF Energy. Source the Small Business Channel

10 Step Plan to Successful Email Marketing

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If you are new to email marketing, you may wish to read our earlier introduction into email marketing and its benefits.
Every marketing initiative needs a plan, and email marketing is no different. The following is a 10 step plan that will give you the best possible [...]

UK consumers accessed 24 million online customer reviews on Cyber Monday alone

British shoppers accessed more than 24 million online customer reviews in a single day while doing their Christmas shopping on the web during Cyber Monday, according to Bazaarvoice. This represents a growth of 128% on the same day last year.
Internet shoppers also posed, read or answered in excess of five million questions about products in [...]

42% of online gift shoppers have abandoned sites that load too slowly

A new study of 1,500 consumers’ experience of shopping for gifts online has found that the majority are continuing to experience ‘virtual’ queues at online shops in the run up to Christmas.
The new Seasonal Web Sales study, from web hosting provider Fasthosts Internet, found that 80% of shoppers encounter slow working websites around Christmas and [...]

Consumers Digitally Dependent, but Discriminating

Americans can’t live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy is ensured, according to a recent study by Synovate.
Nearly nine out of ten US consumers (89%) say they could not live without the Internet [...]

Google And Yahoo To Remove Sex Offenders Off Social Networks

New York Attorney General Andrew Cuomo said today that 13 additional social networking sites, including those owned by Google, Yahoo and AOL, have agreed to remove sex offenders from their sites.
The move follows Cuomo’s announcement from last week that Facebook and MySpace had removed more than 3,500 registered sex offenders from their sites.
As of today, [...]

PayPal Launches “Send Money” Facebook App

PayPal, the alternative to paying by credit card, has introduced a new Facebook app for sending money. The app is designed to allow uses to use PayPal to send money to anyone starting from Facebook. Users only need the person’s email address. Source webpronews

High street and online go hand in hand

More than two thirds of UK shoppers (70%) plan to spend an average of £220 of their Christmas shopping budget online, but the research also highlighted that 73% of consumers say they still need to ‘touch and feel’ products they buy research from Optier found.
And, as online shopping continues to move from being a novelty [...]

Shoppers want online experience to be ’simple and reliable’

Research commissioned by IT service management specialist Optier has provided insight into what consumers are looking for from their Christmas online shopping experience.
In the UK-wide consumer survey, 41% of respondents said the most important factor in their online experience is ’simple and reliable processes’. The next most important factor, at 20%, was ‘quick delivery times’ [...]

Dell doubles its Twitter sales

“Our @DellOutlet is now close to 1.5 million followers on Twitter, and back in June we indicated that @DellOutlet earned $3 million in revenue from Twitter. Today it’s not just Dell Outlet having success connecting with customers on Twitter. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue,” [...]