Heart New Media Ltd © 2009 | 65b High Street,
Maldon, CM9 5EP; Tel +44 (207) 193 1353; E-mail info@heartnewmedia.com
Archive for February, 2010
Beginners guide to Search Engine Optimisation
Search Engine Optimisation, (aka ‘SEO’, ‘organic’ or ‘natural’ search) involves a variety of techniques which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for).
This differs from Paid-search marketing, (aka ‘Pay Per Click’, ‘paid search’ or ‘sponsored links’) which is the process [...]
European M-Retailing to outpace US by end of 2010
European M-Retailing revenues will have overtaken the US by the end of 2010, as part of a growth vector that will see mobile shopping accounting for $119 billion by 2015, according to a report by ABI Research.
European and US revenues, however, are dwarfed by Japan’s existing trade – mobile revenues were $20billion in 2009, with [...]
Asda launches new online mag
Asda has given a new look to its monthly magazine on a new website -Asdamagazine.com.
The new site includes video content and offers a full online magazine appearance that could provide a new blueprint for retailers looking to offer a broad range of content to online customers.
New designer boutique fuses online with in-store shopping experience
The new Solihull branch of designer fashion store Serene Order is aiming to offer its A-list customers a seamlessly fused mix of both online and in-store retailing at its new boutique.
Serene Order’s new store includes an innovative Catwalk Click service. This enables customers to view the latest catwalk shows on large TV screens in the [...]
UK retailers are failing to make the most of social media marketing
The majority of UK retailers are failing to exploit the opportunity to integrate social media marketing into their operation to increase sales and generate loyalty, a new benchmarking study from dotCommerce reveals.
The study of 100 UK retailers reveals that, while 42% have some kind of social media presence, just 12% are using more than one [...]
One in seven marketing emails don’t reach the inbox
More than one in seven legitimate marketing emails sent in Europe are not being delivered to consumer inboxes, a new study has revealed. In the second half of 2009, 15% of European permission-based commercial emails either went straight to recipients’ spam folders or weren’t delivered at all.
The findings come from Return Path’s Email Deliverability Benchmark [...]
Categories
Brandweek – DIGITAL
- Will Web Change Black Friday Forever? September 9, 2010More store-based retailers expected to dish deals day after Thanksgiving. […]
- Timberland Offers 3D View of Earthkeepers September 3, 2010Global effort employs 3D technology, social media to tout the brand's eco-friendly apparel. […]
- Apple Goes Social With Ping September 2, 2010New social network serves as a promo platform for artists and a music discovery vehicle. […]
- Under Armour Looks to Connect With Women September 1, 2010Performance apparel brand aims to build deeper brand loyalty with female demo. […]
- MySpace, Fuse Introduce Cross-Promotion September 1, 2010The focus is on emerging artists in on-air/online combo. […]
- Microsoft Begins Yahoo Search Ad Integration August 31, 2010The move has been anticipated since the companies inked search pact last year. […]
- Report: It's a Strong Year for Display Ads August 31, 2010Despite stalled economic recovery, online display advertising has shown impressive vigor. […]
- Facebook, MySpace Rivals No More? August 30, 2010New product lets users connect directly to their corresponding Facebook profiles. […]
- MySpace Is Still Here August 30, 2010The once-dominant social network fights to regain relevance. […]
- American Express Serves Up Deeper U.S. Open Integration August 23, 2010The credit card services titan has increased its digital spending via new "behind-the-scenes" site and iPhone app. […]