Marketing

Now more than ever, you need Email Marketing

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Today it is about staying in touch with your customers, communicating with them regularly, reminding them of your value and setting yourself ahead of your competitors. Organisations use email marketing because it has many benefits over other marketing channels – and it works. 

Email marketing grew by 24 per cent last year to £274m, as organisations reach out to consumers via their inboxes. The reason? Because it works!

Email marketing is a versatile channel that any business or organization, regardless of size, can use to send newsletters, promotions and offers, coupons, thank-you messages, event invites, e-cards, e-brochures and many other things.

It is perfect for generating repeat business, driving referrals and building loyalty. Here are just some of the benefits of email marketing – and key reasons why your organisation should be using it to generate new business:

• It’s personal: Email offers you the opportunity to personalise your message to the recipient. Send them emails addressing them by name and give them offers targeted to their preferences.
• It’s quick: It takes far less time to plan and execute an email campaign, than, for example a direct mail campaign, and you get your results back almost immediately. If you react quickly you’ll see the benefits to your business almost straight away.
• It’s cheap: In comparison with direct mail campaigns with their inherent postage costs email campaigns are very cost effective and with response rates usually higher than direct mail, email will give you a better return on your investment.
• It’s measurable: Email campaigns are fully trackable giving you complete visibility of your results. Being able to see exactly how many emails were delivered, opened and clicked on, and in real-time, means you can test different campaigns and refine them to get the best response rates.
• It helps build customer relationships: Because email communications are cheaper and easier to send, companies often use email to keep in regular contact with existing customers and this enables them to build stronger relationships with them. Email marketing is the ideal medium to update customers with time sensitive offers and product news

Email marketing with Heart New Media is the easy, effective, and highly affordable way to get the right message, to the right people at the right time. We will create high-impact, professional-looking emails—that get through spam filters and render correctly in email clients. And, most importantly, you’ll build strong connections with your customers or members that lead to referrals, repeat business and enhanced loyalty.

• We can create highly visual, professional-looking email newsletters and promotions that drive more traffic to your website, landing pages or other calls to action with focused, targeted email communications
• We can help build and manage your email list: import existing customer lists, add names individually, capture contact information from website visitors or social networks, and source genuine opt-in prospects.
• With deliverability rates of 97%, we use our experience to get your message in your customer’s in-box and not in the junk-mail or spam folder.
• We use analytics to measure your email campaign results such as open-rates, click-through rates, review new subscribers, opt-out subscribers and see who opened and clicked on each link so you can tailor your follow-up communications.
• Your own dashboard to track campaigns. See how effective the campaign is with your own real-time tracking dashboard.
• Send automated or triggered personalized communications to new sign-ups or people who acted upon your campaign, via autoresponder tools.
• We help you stay connected with your customers with confidence, knowing that Heart New Media will take care of getting your email delivered and keep you CAN-SPAM compliant.

Discover how the power of Email Marketing with Heart New Media as a partner can help you better connect with your customers and strengthen your relationships with them.

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If you prefer to manage your email marketing in-house, we would recommend taking advantage of Constant Contacts free 60 day trial. Founded in 1995 and with more than 300,000 customers Constant Contact, is a business channel partner of Heart New Media and a leading provider of email marketing and online survey tools for businesses, non-profits, and member associations.

 

Jim Webster
Jim Webster is founder and Managing Director of Heart New Media and a founding Director at fhios, an international customer experience research and design consultancy. His credentials include over 25 years of business success in management, digital strategy, research and design