Asides

European M-Retailing to outpace US by end of 2010

By Jim Webster ⋅ February 23, 2010 ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅ Post a comment

European M-Retailing revenues will have overtaken the US by the end of 2010, as part of a growth vector that will see mobile shopping accounting for $119 billion by 2015, according to a report by ABI Research.

European and US revenues, however, are dwarfed by Japan’s existing trade – mobile revenues were $20billion in 2009, with growth still forecast.

A significant part of the growth comes from the sub-$20 transactions, particularly around gaming and non-product transactions (p0rn? gambling? travel?), but there’s still a sizeable level of transactions over mobile-optimised ecommerce platforms.

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