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New designer boutique fuses online with in-store shopping experience
The new Solihull branch of designer fashion store Serene Order is aiming to offer its A-list customers a seamlessly fused mix of both online and in-store retailing at its new boutique.
Serene Order’s new store includes an innovative Catwalk Click service. This enables customers to view the latest catwalk shows on large TV screens in the store’s ground floor lounge, before moving up to the first floor where they can browse and order the collections they have just viewed downstairs from the sereneorder.com website. Orders are then quickly delivered to the store’s fitting rooms ready for trying-on.
Tags: Retail Categories
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