90% of all media interactions today are on some kind of a screen and 90% of us move between multiple devices to accomplish our daily goals. Additionally, TV no longer commands our full attention with 77% of times where viewers watch TV with another device; and online shopping is now a multi-screen activity where 67% of people have multiple devices sequentially to shop online.
This infographic, (please click to enlarge), makes it easy to see how people are hopping between screens, what they are doing on each and how prevalent mobile and tablet have become.
There is also a natural ebb and flow of mobile, tablet and desktop use through the day so there is no one-size-fits-all solution. The following comScore summary shows the pattern of behaviour you should keep in mind to prioritise your marketing communications through the day.