eGovernment

August Hitwise table of most visited Government sites

Hitwise is a commercial service offering competitive intelligence of online market share in various industries and sectors. Hitwise has partnered with a range of Internet Service Providers (ISP’s), collecting from them the aggregate number of website visits served through their network. The figures from each ISP are then further aggregated and analysed to calculate a website’s position in the rankings.

The following tables in this post show the top 10 Local Government websites for week ending 29 August 2009, based on number of visits only to avoid it being seen as a league table or in a negative perspective. :

Rank	Name	Domain	Market Share
1	Transport for London	www.tfl.gov.uk	6.20%
2	Transport for London- Journey Planner	journeyplanner.tfl.gov.uk	2.97%
3	Job Centre Online	www.jobcentreonline.com	2.59%
4	Hantsweb	www.hants.gov.uk	1.30%
5	Lancashire Count Council	www.lancashire.gov.uk	1.01%
6	Aberdeenshire Council	www.aberdeenshire.gov.uk	0.96%
7	Leicestershire County Council	www.leics.gov.uk	0.90%
8	Lincolnshire County Council	www.lincolnshire.go.uk	0.78%
9	Suffolk County Council	www.suffolk.gov.uk	0.75%
10	Your County – The Kent Website	www.yourcounty.co.uk	0.72%

 

Top 10 Central Government websites for week ending 29 August 2009, based on visits:

Rank	Name	Domain	Market Share
1	Met Office	www.metoffice.gov.uk	20.78%
2	Directgov	www.direct.gov.uk	19.23%
3	JobCentre Plus	www.jobcentreplus.gov.uk	8.76%
4	NHS Choices	www.nhs.uk	4.86%
5	HM Revenue & Customs	www.hmrc.gov.uk	3.69%
6	Driver and Vehicle Licensing Agency	www.dvla.gov.uk	1.35%
7	Driving Standards Agency	www.dsa.gov.uk	1.06%
8	National Archives	www.nationalarchives.gov.uk	1.04%
9	National Center for Biotechnology Information	www.ncbi.nlm.nih.gov	0.93%
10	Companies House	www.companieshouse.gov.uk	0.91%

 
If you think this post will be of interest to a friend or colleague, please feel free to share or Tweet. Alternatively, download our factsheet or visit our website to find out more about how we support the Public Sector with their online strategies.

If you would like a more detailed breakdown, the Access Channels and Volumetric Workstream of the esd-toolkit has partnered with Hitwise to offer a subset of their service via the esd-toolkit to provide high level reports of the market share of each local authority website within the Hitwise UK Local Government category. To access this you need to be registered as a member, (you need a .gov.uk email address) and the figures for September have been published on the WG4 Access Channels & Volumetrics Forum at: http://www.esd-toolkit.org/forums/viewtopic.php?t=5147.

 

Jim Webster
Jim Webster is founder and Managing Director of Heart New Media and a founding Director at fhios, an international customer experience research and design consultancy. His credentials include over 25 years of business success in management, digital strategy, research and design