There are ever-increasing challenges facing Charities and Not-for-Profits as recent results show the shift in consumer behaviour is having an effect on support and donations.
Things have changed and not-for-profits have to work harder to cut through the clutter, get noticed and motivate people to take action. But is it possible to take advantage of ever-changing digital technologies to better engage with supporters?
The future is engaging with audiences via multiple touch-points that provide consistent content and personalised experiences.
Here we take a look at how charities can use social media channels to engage with current and prospective supporters to build stronger relationships, establish trust and help drive donations.