You must have noticed the sudden shift in consumer behaviour and the effect it’s having on the travel and tourism industry.  The game has changed and so must brands if they want to reach out to consumers.

Gone are the days where your website, email marketing, social media and other marketing channels should be seen as separate entities.  The future is engaging with your audiences via multiple touch-points that provide consistent content and stellar experiences.

Staying at a hotel is all about the experience. However surprisingly many hotels repeatedly fail when it comes to the user experience of their websites. Here we have put together a handy A-Z checklist that considers the dos and don'ts of hotel web design.

Pinterest has quickly become the third most popular social networking site in the world, meaning that businesses should no longer overlook it as an important marketing channel. The site currently receives over 1.36 million visitors per day with 80% of pins added to the site 'repinned' to the site's community.

We take a look at the latest marketing news in the charity sector, published online this month . . .

We take a look at the latest mobile marketing news published online this week . . .

We take a look at the latest multichannel marketing news for fashion and retail brands . . .

We take a look at the top travel marketing news stories published online this week . . .

We take a look at the top brand marketing news stories published online this week.

In an article posted on E-consultancy last week, Chris Lake discusses 'the anatomy of a perfect restaurant website', highlighting that although going to a restaurant is all about 'the experience', many restaurants repeatedly fail when it comes to the user experience of their websites.

In a 'handy A-Z checklist Chris Lake, considers the do's and don'ts for restaurants who are looking to create or improve their online presence.

Here we take a look at some of the main points . . .

We take a look at the top brand marketing news stories published online this week (Monday 4th to Friday 8th February 2013)