Asides

Mobile Time Spend Overtakes TV, says InMobi

Mobile has surpassed TV in terms of time spent, according to a survey from mobile ad network InMobi– with mobile web users using mobile for 27 per cent of their media time, and 22 per cent on TV. Online is still king, however, taking up 32 per cent of users’ time on media.  Other findings from InMobi’s Mobile Media Consumption Q4 2011 survey, which questioned over 20,000 consumers worldwide, include that 66 per cent of mobile users are just as comfortable with mobile advertising as TV or online ads. 42 per cent of respondents, meanwhile, claimed that mobile advertising had introduced them to something new and 14 per cent had been influenced by mobile ads to buy via mobile.

Source: mobilemarketingmagazine.co.uk