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    Recent blog posts

    loyaltycircleWe know what you want...
    You want more customers to find you; you want to engage with them and remain front of mind; and you want to improve acquisition and retention rates, and increase customer spend. That is where loyalty marketing can help.

    What is CRM or Loyalty Marketing?

    Customer loyalty is fundamental to any business strategy providing a significant competitive edge and a highly effective business tool for increasing revenue. Loyal customers are not only a source of recurring revenue; they also become your brand advocates who share positive experiences with others, especially with the exponential rise in social media and mobile.

    RouletteAspers Casinos, owners of the UK's only large licence casinos in London and Milton Keynes and two further casinos in Newcastle and Northampton, have officially launched their new website at www.aspers.co.uk.

    The new website, designed by Heart New Media, utilises recent technology advances to provide an interactive experience using full screen video backgrounds and a series of video stories and introductions to capture the stylish, cosmopolitan and glamourous atmosphere you can expect to find at Aspers. The new site enables visitors to choose their desired casino location to discover all the latest offers and events, and to find out more information about the gaming, poker, and bar and restaurant facilities.

    retail-prox4Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    The Digital Mix

    Posted by on in Marketing
    Your Daily Dose of All Things Marketing Paperli.PaperFrame.Show({ domain: 'paper.li', pid: '2914f192-3c9b-4ef6-a797-3ec859432acf' }); ...
    Hits: 14908 Continue reading
    Responsive Desig
    SUMMARY: Around 50% of emails are now read on a Mobile device yet many emails are only designed for Desktop viewing. Text is usually difficult to read, information in images hard to see and links on mobile are usually impossible to click on. When you consider that recent research has shown...

    SocialMediaThere are ever-increasing challenges facing Charities and Not-for-Profits as recent results show the shift in consumer behaviour is having an effect on support and donations.

    Things have changed and not-for-profits have to work harder to cut through the clutter, get noticed and motivate people to take action. But is it possible to take advantage of ever-changing digital technologies to better engage with supporters?

    The future is engaging with audiences via multiple touch-points that provide consistent content and personalised experiences.

    Here we take a look at how charities can use social media channels to engage with current and prospective supporters to build stronger relationships, establish trust and help drive donations.

     

    Hits: 178614 Continue reading

    Google Grants for Charities

    Posted by on in Marketing

    google

    What is Google Grants?

    Google Grants is a programme that empowers charities and not-for-profit organisations, through FREE pay-per-click advertising, to promote their cause and initiatives on Google.com.

    Most charities and non-profits will currently have an allocated marketing budget to promote their cause, many of whom will be unaware that the Google Grants programme could provide up to $10,000 (approx. £6,000) free advertising spend per month.

    Hits: 180514 Continue reading

    radiantis logoRadiantis is a specialist manufacturer of advanced frequency conversion systems for laser tuning and has officially launched their new website at www.radiantis.com.

    The Company focuses on compact, fully-automated and reliable optical parametric oscillators (OPOs), harmonic generators and associated instrumentation for the scientific market.

    Hits: 108827 Continue reading

    eeEuropean Electronique, a leading technology company with over twenty years’ experience in delivering ICT Solutions and with a reputation for innovation and excellence, has officially launched their new website at www.euroele.com.

    European Electronique is a successful privately owned company with a turnover of £49M. Employing 150 industry professionals enables them to keep most of their services "In House", giving them the edge over their sub-contracting competitors. They feel that this approach offers their customers peace of mind with a single point of contact.

    Hits: 70878 Continue reading

    An A-Z Guide to Hotel Web Design

    Posted by on in Web & Ecommerce

    hotel

    Staying at a hotel is all about the experience. However surprisingly many hotels repeatedly fail when it comes to the user experience of their websites. Here we have put together a handy A-Z checklist that considers the dos and don'ts of hotel web design.

    Hits: 210124 Continue reading

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