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    Recent blog posts

    A MULTI-SCREEN WORLDmulti-screen

    90% of all media interactions today are on some kind of a screen and 90% of us move between multiple devices to accomplish our daily goals. Additionally, TV no longer commands our full attention with 77% of times where viewers watch TV with another device; and online shopping is now a multi-screen activity where 67% of people have multiple devices sequentially to shop online.

    This infographic, (please click to enlarge), makes it easy to see how people are hopping between screens, what they are doing on each and how prevalent mobile and tablet have become.

    There is also a natural ebb and flow of mobile, tablet and desktop use through the day so there is no one-size-fits-all solution. The following comScore summary shows the pattern of behaviour you should keep in mind to prioritise your marketing communications through the day.

    loyaltycircleWe know what you want...
    You want more customers to find you; you want to engage with them and remain front of mind; and you want to improve acquisition and retention rates, and increase customer spend. That is where loyalty marketing can help.

    What is CRM or Loyalty Marketing?

    Customer loyalty is fundamental to any business strategy providing a significant competitive edge and a highly effective business tool for increasing revenue. Loyal customers are not only a source of recurring revenue; they also become your brand advocates who share positive experiences with others, especially with the exponential rise in social media and mobile.

    iBeacon TechnologyProximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging on-site/in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows brands, museums, galleries, retailers and leisure sites to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    RouletteAspers Casinos, owners of the UK's only large licence casinos in London and Milton Keynes and two further casinos in Newcastle and Northampton, have officially launched their new website at www.aspers.co.uk.

    The new website, designed by Heart New Media, utilises recent technology advances to provide an interactive experience using full screen video backgrounds and a series of video stories and introductions to capture the stylish, cosmopolitan and glamourous atmosphere you can expect to find at Aspers. The new site enables visitors to choose their desired casino location to discover all the latest offers and events, and to find out more information about the gaming, poker, and bar and restaurant facilities.

    retail-prox4Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    prox1

    Proximity Marketing is all about building Powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-casino conversations have never been easier.  

    Using Proximity Marketing allows casinos to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with Proximity Marketing is making the engagement relevant to the context the customer is in – their location!

    The Digital Mix

    Posted by on in Marketing
    Your Daily Dose of All Things Marketing Paperli.PaperFrame.Show({ domain: 'paper.li', pid: '2914f192-3c9b-4ef6-a797-3ec859432acf' }); ...
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    Responsive Desig
    SUMMARY: Around 50% of emails are now read on a Mobile device yet many emails are only designed for Desktop viewing. Text is usually difficult to read, information in images hard to see and links on mobile are usually impossible to click on. When you consider that recent research has shown...

    A Look at Brand Performance on the YouTube 5000

    Posted by on in Social Media

    Youtube-logo

    New research by Touchstorm has discovered that out of the top 5000 YouTube channels, only 74 of these are brands – that's less than 2%!

    The Touchstorm Video Index takes a look at how brands are performing within the YouTube 5000, uncovering some surprising results. Here are some of the key findings:

    SocialMediaThere are ever-increasing challenges facing Charities and Not-for-Profits as recent results show the shift in consumer behaviour is having an effect on support and donations.

    Things have changed and not-for-profits have to work harder to cut through the clutter, get noticed and motivate people to take action. But is it possible to take advantage of ever-changing digital technologies to better engage with supporters?

    The future is engaging with audiences via multiple touch-points that provide consistent content and personalised experiences.

    Here we take a look at how charities can use social media channels to engage with current and prospective supporters to build stronger relationships, establish trust and help drive donations.

     

    Hits: 173723 Continue reading

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