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Recent blog posts

RouletteAspers Casinos, owners of the UK's only large licence casinos in London and Milton Keynes and two further casinos in Newcastle and Northampton, have officially launched their new website at www.aspers.co.uk.

The new website, designed by Heart New Media, utilises recent technology advances to provide an interactive experience using full screen video backgrounds and a series of video stories and introductions to capture the stylish, cosmopolitan and glamourous atmosphere you can expect to find at Aspers. The new site enables visitors to choose their desired casino location to discover all the latest offers and events, and to find out more information about the gaming, poker, and bar and restaurant facilities.

retail-prox4Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-store conversations has never been so easy.

Using Proximity Marketing with iBeacon technology allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

prox1

Proximity Marketing is all about building Powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-casino conversations have never been easier.  

Using Proximity Marketing allows casinos to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with Proximity Marketing is making the engagement relevant to the context the customer is in – their location!

The Digital Mix

Posted by on in Marketing
Your Daily Dose of All Things Marketing Paperli.PaperFrame.Show({ domain: 'paper.li', pid: '2914f192-3c9b-4ef6-a797-3ec859432acf' }); ...
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Responsive Desig
SUMMARY: Around 50% of emails are now read on a Mobile device yet many emails are only designed for Desktop viewing. Text is usually difficult to read, information in images hard to see and links on mobile are usually impossible to click on. When you consider that recent research has shown...

A Look at Brand Performance on the YouTube 5000

Posted by on in Social Media

Youtube-logo

New research by Touchstorm has discovered that out of the top 5000 YouTube channels, only 74 of these are brands – that's less than 2%!

The Touchstorm Video Index takes a look at how brands are performing within the YouTube 5000, uncovering some surprising results. Here are some of the key findings:

SocialMediaThere are ever-increasing challenges facing Charities and Not-for-Profits as recent results show the shift in consumer behaviour is having an effect on support and donations.

Things have changed and not-for-profits have to work harder to cut through the clutter, get noticed and motivate people to take action. But is it possible to take advantage of ever-changing digital technologies to better engage with supporters?

The future is engaging with audiences via multiple touch-points that provide consistent content and personalised experiences.

Here we take a look at how charities can use social media channels to engage with current and prospective supporters to build stronger relationships, establish trust and help drive donations.

 

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 travel tourism

You must have noticed the sudden shift in consumer behaviour and the effect it’s having on the travel and tourism industry.  The game has changed and so must brands if they want to reach out to consumers.

Gone are the days where your website, email marketing, social media and other marketing channels should be seen as separate entities.  The future is engaging with your audiences via multiple touch-points that provide consistent content and stellar experiences.

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Google Grants for Charities

Posted by on in Marketing

google

What is Google Grants?

Google Grants is a programme that empowers charities and not-for-profit organisations, through FREE pay-per-click advertising, to promote their cause and initiatives on Google.com.

Most charities and non-profits will currently have an allocated marketing budget to promote their cause, many of whom will be unaware that the Google Grants programme could provide up to $10,000 (approx. £6,000) free advertising spend per month.

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radiantis logoRadiantis is a specialist manufacturer of advanced frequency conversion systems for laser tuning and has officially launched their new website at www.radiantis.com.

The Company focuses on compact, fully-automated and reliable optical parametric oscillators (OPOs), harmonic generators and associated instrumentation for the scientific market.

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Heart New Media Ltd.
65b High Street, Maldon,
Essex, CM9 5EP,
UK Tel: 01621 854554
Managing Director: Jim Webster on Google+

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