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    Recent blog posts

    A MULTI-SCREEN WORLDmulti-screen

    90% of all media interactions today are on some kind of a screen and 90% of us move between multiple devices to accomplish our daily goals. Additionally, TV no longer commands our full attention with 77% of times where viewers watch TV with another device; and online shopping is now a multi-screen activity where 67% of people have multiple devices sequentially to shop online.

    This infographic, (please click to enlarge), makes it easy to see how people are hopping between screens, what they are doing on each and how prevalent mobile and tablet have become.

    There is also a natural ebb and flow of mobile, tablet and desktop use through the day so there is no one-size-fits-all solution. The following comScore summary shows the pattern of behaviour you should keep in mind to prioritise your marketing communications through the day.

    loyaltycircleWe know what you want...
    You want more customers to find you; you want to engage with them and remain front of mind; and you want to improve acquisition and retention rates, and increase customer spend. That is where loyalty marketing can help.

    What is CRM or Loyalty Marketing?

    Customer loyalty is fundamental to any business strategy providing a significant competitive edge and a highly effective business tool for increasing revenue. Loyal customers are not only a source of recurring revenue; they also become your brand advocates who share positive experiences with others, especially with the exponential rise in social media and mobile.

    retail-prox4Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    The Digital Mix

    Posted by on in Marketing
    Your Daily Dose of All Things Marketing Paperli.PaperFrame.Show({ domain: 'paper.li', pid: '2914f192-3c9b-4ef6-a797-3ec859432acf' }); ...
    Hits: 15364 Continue reading

    SocialMediaThere are ever-increasing challenges facing Charities and Not-for-Profits as recent results show the shift in consumer behaviour is having an effect on support and donations.

    Things have changed and not-for-profits have to work harder to cut through the clutter, get noticed and motivate people to take action. But is it possible to take advantage of ever-changing digital technologies to better engage with supporters?

    The future is engaging with audiences via multiple touch-points that provide consistent content and personalised experiences.

    Here we take a look at how charities can use social media channels to engage with current and prospective supporters to build stronger relationships, establish trust and help drive donations.

     

    Hits: 178975 Continue reading

    Google Grants for Charities

    Posted by on in Marketing

    google

    What is Google Grants?

    Google Grants is a programme that empowers charities and not-for-profit organisations, through FREE pay-per-click advertising, to promote their cause and initiatives on Google.com.

    Most charities and non-profits will currently have an allocated marketing budget to promote their cause, many of whom will be unaware that the Google Grants programme could provide up to $10,000 (approx. £6,000) free advertising spend per month.

    Hits: 180969 Continue reading

    radiantis logoRadiantis is a specialist manufacturer of advanced frequency conversion systems for laser tuning and has officially launched their new website at www.radiantis.com.

    The Company focuses on compact, fully-automated and reliable optical parametric oscillators (OPOs), harmonic generators and associated instrumentation for the scientific market.

    Hits: 109634 Continue reading

    eeEuropean Electronique, a leading technology company with over twenty years’ experience in delivering ICT Solutions and with a reputation for innovation and excellence, has officially launched their new website at www.euroele.com.

    European Electronique is a successful privately owned company with a turnover of £49M. Employing 150 industry professionals enables them to keep most of their services "In House", giving them the edge over their sub-contracting competitors. They feel that this approach offers their customers peace of mind with a single point of contact.

    Hits: 71156 Continue reading

    Charities in the News this Month

    Posted by on in Marketing

    charity

    We take a look at the latest marketing news in the charity sector, published online this month . . .

    Hits: 23136 Continue reading

    mobile mark 450

    We take a look at the latest mobile marketing news published online this week . . .

    Hits: 44069 Continue reading

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