Buyandsellmyboat.com, a New Online Marketplace Launches New Website. Buy and Sell My Boat, a new online marketplace for individuals and traders to buy and sell their boats online, has officially launched its new website at www.buyandsellmyboat.com. Described as the ‘best place online to buy or sell your boat’, the website brings...

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You want more customers to find you; you want to engage with them and remain front of mind; and you want to improve acquisition and retention rates, and increase customer spend. That is where loyalty marketing can help.

What is CRM or Loyalty Marketing?

Customer loyalty is fundamental to any business strategy providing a significant competitive edge and a highly effective business tool for increasing revenue. Loyal customers are not only a source of recurring revenue; they also become your brand advocates who share positive experiences with others, especially with the exponential rise in social media and mobile.

Aspers Casinos, owners of the UK's only large licence casinos in London and Milton Keynes and two further casinos in Newcastle and Northampton, have officially launched their new website at www.aspers.co.uk.

The new website, designed by Heart New Media, utilises recent technology advances to provide an interactive experience using full screen video backgrounds and a series of video stories and introductions to capture the stylish, cosmopolitan and glamourous atmosphere you can expect to find at Aspers. The new site enables visitors to choose their desired casino location to discover all the latest offers and events, and to find out more information about the gaming, poker, and bar and restaurant facilities.

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SUMMARY: Around 50% of emails are now read on a Mobile device yet many emails are only designed for Desktop viewing. Text is usually difficult to read, information in images hard to see and links on mobile are usually impossible to click on. When you consider that recent research has shown...

New research by Touchstorm has discovered that out of the top 5000 YouTube channels, only 74 of these are brands – that's less than 2%!

The Touchstorm Video Index takes a look at how brands are performing within the YouTube 5000, uncovering some surprising results. Here are some of the key findings:

There are ever-increasing challenges facing Charities and Not-for-Profits as recent results show the shift in consumer behaviour is having an effect on support and donations.

Things have changed and not-for-profits have to work harder to cut through the clutter, get noticed and motivate people to take action. But is it possible to take advantage of ever-changing digital technologies to better engage with supporters?

The future is engaging with audiences via multiple touch-points that provide consistent content and personalised experiences.

Here we take a look at how charities can use social media channels to engage with current and prospective supporters to build stronger relationships, establish trust and help drive donations.

 

 

You must have noticed the sudden shift in consumer behaviour and the effect it’s having on the travel and tourism industry.  The game has changed and so must brands if they want to reach out to consumers.

Gone are the days where your website, email marketing, social media and other marketing channels should be seen as separate entities.  The future is engaging with your audiences via multiple touch-points that provide consistent content and stellar experiences.

What is Google Grants?

Google Grants is a programme that empowers charities and not-for-profit organisations, through FREE pay-per-click advertising, to promote their cause and initiatives on Google.com.

Most charities and non-profits will currently have an allocated marketing budget to promote their cause, many of whom will be unaware that the Google Grants programme could provide up to $10,000 (approx. £6,000) free advertising spend per month.

Pinterest has quickly become the third most popular social networking site in the world, meaning that businesses should no longer overlook it as an important marketing channel. The site currently receives over 1.36 million visitors per day with 80% of pins added to the site 'repinned' to the site's community.