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    iBeacon TechnologyProximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging on-site/in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows brands, museums, galleries, retailers and leisure sites to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    eeEuropean Electronique, a leading technology company with over twenty years’ experience in delivering ICT Solutions and with a reputation for innovation and excellence, has officially launched their new website at www.euroele.com.

    European Electronique is a successful privately owned company with a turnover of £49M. Employing 150 industry professionals enables them to keep most of their services "In House", giving them the edge over their sub-contracting competitors. They feel that this approach offers their customers peace of mind with a single point of contact.

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    Charities in the News this Month

    Posted by on in Marketing

    charity

    We take a look at the latest marketing news in the charity sector, published online this month . . .

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    retail


    We take a look at the latest multichannel marketing news for fashion and retail brands . . .

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    websiteIn an article posted on E-consultancy last week, Chris Lake discusses 'the anatomy of a perfect restaurant website', highlighting that although going to a restaurant is all about 'the experience', many restaurants repeatedly fail when it comes to the user experience of their websites.

    In a 'handy A-Z checklist Chris Lake, considers the do's and don'ts for restaurants who are looking to create or improve their online presence.

     

    Here we take a look at some of the main points . . .

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    Ever wondered why the Ferrari logo has a prancing horse? Or why the Toyota logo have 3 ellipses? Or even what the VW stands for on the Volkswagen logo? Read on for some light-hearted trivia.

    Tagged in: brand logos
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    UK based Koru Procurement Services, a specialist international car sourcing and shipping agency for the New Zealand market have officially launched their new website at www.koruprocurement.com. Koru Procurement Services are a trading division of Koru International Freight UK Ltd, who provide a quality used vehicle sourcing solution service to the New...
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    Planning the Retail Mobile Channel

    Posted by on in Mobile
    smartphone
    A lot has changed in the Mobile channel over the past year. More smartphones and tablets are on the market, businesses are increasingly launching mobile-friendly sites, applications and SMS programs, and consumers now expect to be able to use their mobiles for shopping, researching products, finding directions, local search, opening times...
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    12 Ways to Use Twitter for Social Media Marketing

    Posted by on in Social Media
    twitter
    Article written by Ron Knight and reproduced courtesy of SiteProNews.com Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question,...
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    Get more out of Twitter with these free resources

    Posted by on in Social Media
    twitter smart
    Twitter directories are basically a collection of people or groups of Twitter users interested in various topics who would like to be able to communicate with each other with similar interests.  Typically, on each site, there is a list of members, categories of groups, search and a tweet stream that lists...
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