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    Jim Webster

    Jim Webster is a digital strategist and Managing Director of Heart New Media. Jim has over 25 years of management, business and consultancy experience. Committed to helping brands deliver engaging experiences to meet the needs and expectation of their social customers by providing a comprehensive range of innovative and agile strategies, research, design and marketing services across all sectors including Financial Services, Retail, Luxury Brands, Utilities, Local Authorities, Telecom, Professional Services, Travel & Tourism and Not for Profit.

    A MULTI-SCREEN WORLDmulti-screen

    90% of all media interactions today are on some kind of a screen and 90% of us move between multiple devices to accomplish our daily goals. Additionally, TV no longer commands our full attention with 77% of times where viewers watch TV with another device; and online shopping is now a multi-screen activity where 67% of people have multiple devices sequentially to shop online.

    This infographic, (please click to enlarge), makes it easy to see how people are hopping between screens, what they are doing on each and how prevalent mobile and tablet have become.

    There is also a natural ebb and flow of mobile, tablet and desktop use through the day so there is no one-size-fits-all solution. The following comScore summary shows the pattern of behaviour you should keep in mind to prioritise your marketing communications through the day.

    retail-prox4Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    prox1

    Proximity Marketing is all about building Powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-casino conversations have never been easier.  

    Using Proximity Marketing allows casinos to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with Proximity Marketing is making the engagement relevant to the context the customer is in – their location!

    radiantis logoRadiantis is a specialist manufacturer of advanced frequency conversion systems for laser tuning and has officially launched their new website at www.radiantis.com.

    The Company focuses on compact, fully-automated and reliable optical parametric oscillators (OPOs), harmonic generators and associated instrumentation for the scientific market.

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    pheed
    Just as marketers get to grips with implementing social strategies to engage with their audiences, a new phenomena launches that will make Facebook and Twitter to look over their shoulder with some trepidation. Welcome to Pheed, a new network launched in August and imminently due to release iPad/iPhone and Android apps....
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    Posted by on in Mobile

    MobileNow more than ever, people are increasingly using mobiles and tablets to transact and search for businesses, products and services online. Not only that, they expect the experience to be fast, efficient and easy. However, many businesses and organisations have yet to implement a mobile strategy. Just look at how people are using mobile today, (sources Google/Ipsos 2012).

     

    Hits: 62244 Continue reading

    Smartphones and changing consumer behaviours are rapidly re-shaping the retail sector. There are hundreds of tools to help smartphone users shop on their mobile whenever and wherever they choose.

    They can now get information to help with purchase decisions at the touch of a button, whether they’re shopping online or in-store. The following infographic shows what you need to know to reach these new shoppers, (click on the image to enlarge):

    Hits: 20693 Continue reading

    Best Sites for Mobile Marketing Information

    Posted by on in Mobile

    There is no doubt Mobile is a hot topic for Marketing professionals. It offers the most direct, most personal way of getting in touch with customers, whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. However, it has to be done correctly and to help keep you up to date, the following infograph contains some of the best and most informative sites:

    Hits: 47077 Continue reading
    woman laptop
    For your Business website to perform well and bring you the prospects, customers and sales you want, it needs to be useful, (serve a purpose), usable, (easy to use), and engaging, (enjoyable to use). To accomplish this, the most important things to focus on are: attractive and functional navigation, layout...
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    10 Step Plan to Successful Email Marketing

    Posted by on in Marketing
    email
    If you are new to email marketing, you may wish to read our earlier introduction into email marketing and its benefits. Every marketing initiative needs a plan, and email marketing is no different.  The following is a 10 step plan that will give you the best possible chance of creating...
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    Heart New Media Ltd.
    65b High Street, Maldon,
    Essex, CM9 5EP,
    UK Tel: 01621 854554
    Managing Director: Jim Webster on Google+

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