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    loyaltycircleWe know what you want...
    You want more customers to find you; you want to engage with them and remain front of mind; and you want to improve acquisition and retention rates, and increase customer spend. That is where loyalty marketing can help.

    What is CRM or Loyalty Marketing?

    Customer loyalty is fundamental to any business strategy providing a significant competitive edge and a highly effective business tool for increasing revenue. Loyal customers are not only a source of recurring revenue; they also become your brand advocates who share positive experiences with others, especially with the exponential rise in social media and mobile.

    retail-prox4Retail Proximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows retailers to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

    prox1

    Proximity Marketing is all about building Powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging in-casino conversations have never been easier.  

    Using Proximity Marketing allows casinos to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with Proximity Marketing is making the engagement relevant to the context the customer is in – their location!

     brands2

    We take a look at the top brand marketing news stories published online this week.

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    brands

    We take a look at the top brand marketing news stories published online this week (Monday 4th to Friday 8th February 2013)

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    Ever wondered why the Ferrari logo has a prancing horse? Or why the Toyota logo have 3 ellipses? Or even what the VW stands for on the Volkswagen logo? Read on for some light-hearted trivia.

    Tagged in: brand logos
    Hits: 21032 Continue reading

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