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    Mobile

    A MULTI-SCREEN WORLDmulti-screen

    90% of all media interactions today are on some kind of a screen and 90% of us move between multiple devices to accomplish our daily goals. Additionally, TV no longer commands our full attention with 77% of times where viewers watch TV with another device; and online shopping is now a multi-screen activity where 67% of people have multiple devices sequentially to shop online.

    This infographic, (please click to enlarge), makes it easy to see how people are hopping between screens, what they are doing on each and how prevalent mobile and tablet have become.

    There is also a natural ebb and flow of mobile, tablet and desktop use through the day so there is no one-size-fits-all solution. The following comScore summary shows the pattern of behaviour you should keep in mind to prioritise your marketing communications through the day.

    mobile mark 450

    We take a look at the latest mobile marketing news published online this week . . .

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    This Week’s Top Mobile Marketing News Stories

    Posted by on in Mobile

    smartphone

    We take a look at this week's top mobile marketing news stories published online this week . . . 

    Posted by on in Mobile

    MobileNow more than ever, people are increasingly using mobiles and tablets to transact and search for businesses, products and services online. Not only that, they expect the experience to be fast, efficient and easy. However, many businesses and organisations have yet to implement a mobile strategy. Just look at how people are using mobile today, (sources Google/Ipsos 2012).

     

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    Smartphones and changing consumer behaviours are rapidly re-shaping the retail sector. There are hundreds of tools to help smartphone users shop on their mobile whenever and wherever they choose.

    They can now get information to help with purchase decisions at the touch of a button, whether they’re shopping online or in-store. The following infographic shows what you need to know to reach these new shoppers, (click on the image to enlarge):

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    Best Sites for Mobile Marketing Information

    Posted by on in Mobile

    There is no doubt Mobile is a hot topic for Marketing professionals. It offers the most direct, most personal way of getting in touch with customers, whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. However, it has to be done correctly and to help keep you up to date, the following infograph contains some of the best and most informative sites:

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    Planning the Retail Mobile Channel

    Posted by on in Mobile
    smartphone
    A lot has changed in the Mobile channel over the past year. More smartphones and tablets are on the market, businesses are increasingly launching mobile-friendly sites, applications and SMS programs, and consumers now expect to be able to use their mobiles for shopping, researching products, finding directions, local search, opening times...
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    Your Customers Are Now Mobile – Are You?

    Posted by on in Mobile
    shopper
    Millions more people are using mobile devices to get online every day to search for local shops, restaurants, pubs and information when they are on-the-go.  Yet, many businesses and organisations do not yet have a mobile site and their websites won’t work properly on a mobile phone. They’re slow to load,...
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    Innovation in Mobile Marketing

    Posted by on in Mobile
    mobile email
    Long gone are the days when selecting a mobile phone was simply based upon making calls and sending simple text messages. The majority of mobile phones now have built in cameras, MP3 players, internet and email services, and dozens of applications all of which seem to be standard practice for...
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