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    Travel & Tourism

    iBeacon TechnologyProximity Marketing is all about building powerful Customer Relationships through digital signage, mobile devices and location-based technologies, through which you can link any action to the behaviour of your customer.

    The way to configure your campaign is simple. You decide what triggers the action and what should happen at that moment. Encouraging on-site/in-store conversations has never been so easy.

    Using Proximity Marketing with iBeacon technology allows brands, museums, galleries, retailers and leisure sites to give customers faster, more accurate access to the information, offers, promotions and marketing messages they want. The key to success with proximity marketing is making the engagement relevant to the context the customer is in – their location.

     travel tourism

    You must have noticed the sudden shift in consumer behaviour and the effect it’s having on the travel and tourism industry.  The game has changed and so must brands if they want to reach out to consumers.

    Gone are the days where your website, email marketing, social media and other marketing channels should be seen as separate entities.  The future is engaging with your audiences via multiple touch-points that provide consistent content and stellar experiences.

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    travel2

    We take a look at the top travel marketing news stories published online this week . . .

    Hits: 61945 Continue reading

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