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Maldon, CM9 5EP; Tel +44 (207) 193 1353; E-mail info@heartnewmedia.com
Smartphones and changing consumer behaviours are rapidly re-shaping the retail sector. There are hundreds of tools to help smartphone users shop on their mobile whenever and wherever they choose. They can now get information to help with purchase decisions at the touch of a button, whether they’re shopping online or in-store. The following infographic shows [...]
There is no doubt Mobile is a hot topic for Marketing professionals. It offers the most direct, most personal way of getting in touch with customers, whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. However, it has to be done [...]
2012 is shaping up to be the year of social ‘everything’ from social CRM to the social customer and social TV is no exception. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching [...]
A lot has changed in the Mobile channel over the past year. More smartphones and tablets are on the market, businesses are increasingly launching mobile-friendly sites, applications and SMS programs, and consumers now expect to be able to use their mobiles for shopping, researching products, finding directions, local search, opening times and so forth. There is [...]
Millions more people are using mobile devices to get online every day to search for local shops, restaurants, pubs and information when they are on-the-go. Yet, many businesses and organisations do not yet have a mobile site and their websites won’t work properly on a mobile phone. They’re slow to load, hard to view and [...]
Search engines use sophisticated algorithms when they crawl websites to determine what the site is about and how important the information is compared to other websites offering the same or similar information. If your website is not optimised for the criteria that the search engines look for and interpret, your site will not appear at or near the top of the Search Engines Results Pages (SERPs). The following are quick tips to help improve your search engine rankings:
For your Business website to perform well and bring you the prospects, customers and sales you want, it needs to be useful, (serve a purpose), usable, (easy to use), and engaging, (enjoyable to use). To accomplish this, the most important things to focus on are: attractive and functional navigation, layout and design, search engine optimisation, good copy aimed at your target audience, and reliable hosting. The following are quick tips to help improve your website:
Long gone are the days when selecting a mobile phone was simply based upon making calls and sending simple text messages. The majority of mobile phones now have built in cameras, MP3 players, internet and email services, and dozens of applications all of which seem to be standard practice for the everyday phone. Mobile technology [...]
Maldon Town Council has officially launched its redesigned website at www.maldontowncouncil.gov.uk . The decision to launch a new website came after months of research and discussion about how the Town Council could engage better with its local community.
Search Engine Optimisation, (aka ‘SEO’, ‘organic’ or ‘natural’ search) involves a variety of techniques which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for). This differs from Paid-search marketing, (aka ‘Pay Per Click’, ‘paid search’ or ‘sponsored links’) which is the process [...]