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Smartphones and changing consumer behaviours are rapidly re-shaping the retail sector. There are hundreds of tools to help smartphone users shop on their mobile whenever and wherever they choose. They can now get information to help with purchase decisions at the touch of a button, whether they’re shopping online or in-store. The following infographic shows [...]
There is no doubt Mobile is a hot topic for Marketing professionals. It offers the most direct, most personal way of getting in touch with customers, whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. However, it has to be done [...]
2012 is shaping up to be the year of social ‘everything’ from social CRM to the social customer and social TV is no exception. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching [...]
A lot has changed in the Mobile channel over the past year. More smartphones and tablets are on the market, businesses are increasingly launching mobile-friendly sites, applications and SMS programs, and consumers now expect to be able to use their mobiles for shopping, researching products, finding directions, local search, opening times and so forth. There is [...]
A report by Deloitte Services LP, the 2009 Tribalization of Business study, evaluates the perceived potential of online communities and identifies how organisations believe they may better utilise them. The survey results indicate that while organisations are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations [...]
Article written by Ron Knight and reproduced courtesy of SiteProNews.com Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter [...]
Concerned that a quarter of its database had opted out of marketing communications, the insurance giant Zurich has launched a direct marketing campaign, created by Publicis Dialog, that tries to rectify the issue. The mailer comprises a letter addressing the customer but where there would usually be body copy, there is a blank space, before [...]
Twitter has generated almost $50m, (£31m), worth of free publicity over the last 30 days as media coverage of the microblogging service remains frenzied following the leaks about its strategy. Research from news monitoring service VMS puts the value of Twitter’s TV, newspaper and magazine coverage at $48m (£29m), equivalent, incredibly, to half of what [...]
Twitter is growing faster than the national debt (OK that is perhaps a bit tongue in cheek), but it is growing exponentially as a business tool. Everyone, including the U.S. president, seems to have a Twitter account these days. Worldwide traffic to Twitter.com reached 10 million visitors in February 2009, up a whopping 700 percent [...]
“I’m a Mac not a PC”…. Apple’s clever advertising campaign in 2007 showed one cool-looking bloke introducing himself as a Mac and an uncool bloke in a suit and a bad haircut introducing himself as a PC. Through a series of adverts, they discuss the shortcomings of the PC versus the merits of the Mac. [...]