Heart New Media Ltd © 2009 | 65b High Street,
Maldon, CM9 5EP; Tel +44 (207) 193 1353; E-mail info@heartnewmedia.com
There is no doubt Mobile is a hot topic for Marketing professionals. It offers the most direct, most personal way of getting in touch with customers, whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. However, it has to be done [...]
A lot has changed in the Mobile channel over the past year. More smartphones and tablets are on the market, businesses are increasingly launching mobile-friendly sites, applications and SMS programs, and consumers now expect to be able to use their mobiles for shopping, researching products, finding directions, local search, opening times and so forth. There is [...]
Search engines use sophisticated algorithms when they crawl websites to determine what the site is about and how important the information is compared to other websites offering the same or similar information. If your website is not optimised for the criteria that the search engines look for and interpret, your site will not appear at or near the top of the Search Engines Results Pages (SERPs). The following are quick tips to help improve your search engine rankings:
For your Business website to perform well and bring you the prospects, customers and sales you want, it needs to be useful, (serve a purpose), usable, (easy to use), and engaging, (enjoyable to use). To accomplish this, the most important things to focus on are: attractive and functional navigation, layout and design, search engine optimisation, good copy aimed at your target audience, and reliable hosting. The following are quick tips to help improve your website:
Long gone are the days when selecting a mobile phone was simply based upon making calls and sending simple text messages. The majority of mobile phones now have built in cameras, MP3 players, internet and email services, and dozens of applications all of which seem to be standard practice for the everyday phone. Mobile technology [...]
Search Engine Optimisation, (aka ‘SEO’, ‘organic’ or ‘natural’ search) involves a variety of techniques which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for). This differs from Paid-search marketing, (aka ‘Pay Per Click’, ‘paid search’ or ‘sponsored links’) which is the process [...]
Sign up Now for Email Updates 100% Privacy by SAFESUBSCRIBE If you are new to email marketing, you may wish to read our earlier introduction into email marketing and its benefits. Every marketing initiative needs a plan, and email marketing is no different. The following is a 10 step plan that will give you the [...]
Sign up Now for Email Updates 100% Privacy by SAFESUBSCRIBE Today it is about staying in touch with your customers, communicating with them regularly, reminding them of your value and setting yourself ahead of your competitors. Organisations use email marketing because it has many benefits over other marketing channels – and it works. Email marketing [...]
Heart New Media today announced it has joined the Constant Contact Business Partner Program to provide its clients with easy-to-use email marketing and online survey products to help them build strong, lasting customer relationships. “Our customers are always looking for effective ways to deepen and strengthen relationships with their customers as an efficient means of [...]
A report by Deloitte Services LP, the 2009 Tribalization of Business study, evaluates the perceived potential of online communities and identifies how organisations believe they may better utilise them. The survey results indicate that while organisations are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations [...]