Heart New Media Ltd © 2009 | 65b High Street,
Maldon, CM9 5EP; Tel +44 (207) 193 1353; E-mail info@heartnewmedia.com
Smartphones and changing consumer behaviours are rapidly re-shaping the retail sector. There are hundreds of tools to help smartphone users shop on their mobile whenever and wherever they choose. They can now get information to help with purchase decisions at the touch of a button, whether they’re shopping online or in-store. The following infographic shows [...]
There is no doubt Mobile is a hot topic for Marketing professionals. It offers the most direct, most personal way of getting in touch with customers, whether we are talking awareness, sales promotion or customer retention, Mobile Marketing adds an interactive dimension that is unparalleled for effectiveness and immediacy. However, it has to be done [...]
A lot has changed in the Mobile channel over the past year. More smartphones and tablets are on the market, businesses are increasingly launching mobile-friendly sites, applications and SMS programs, and consumers now expect to be able to use their mobiles for shopping, researching products, finding directions, local search, opening times and so forth. There is [...]
Millions more people are using mobile devices to get online every day to search for local shops, restaurants, pubs and information when they are on-the-go. Yet, many businesses and organisations do not yet have a mobile site and their websites won’t work properly on a mobile phone. They’re slow to load, hard to view and [...]
Long gone are the days when selecting a mobile phone was simply based upon making calls and sending simple text messages. The majority of mobile phones now have built in cameras, MP3 players, internet and email services, and dozens of applications all of which seem to be standard practice for the everyday phone. Mobile technology [...]
Incredibly, one out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL. The study, which canvassed opinions from 1,800 mobile users over the fourth quarter of last year and first quarter of 2009, found that 80% of smart-phone users are satisfied [...]
Should we continually be asking whether “this is the year of the mobile” as if it was “Nirvana”. Or should we should simply accept that the year of the mobile is already here and we are steadily on a maturity journey where it gets smarter, faster, can do more and simply becomes a trusted extension [...]