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Search engines use sophisticated algorithms when they crawl websites to determine what the site is about and how important the information is compared to other websites offering the same or similar information. If your website is not optimised for the criteria that the search engines look for and interpret, your site will not appear at or near the top of the Search Engines Results Pages (SERPs). The following are quick tips to help improve your search engine rankings:
For your Business website to perform well and bring you the prospects, customers and sales you want, it needs to be useful, (serve a purpose), usable, (easy to use), and engaging, (enjoyable to use). To accomplish this, the most important things to focus on are: attractive and functional navigation, layout and design, search engine optimisation, good copy aimed at your target audience, and reliable hosting. The following are quick tips to help improve your website:
Maldon Town Council has officially launched its redesigned website at www.maldontowncouncil.gov.uk . The decision to launch a new website came after months of research and discussion about how the Town Council could engage better with its local community.
Search Engine Optimisation, (aka ‘SEO’, ‘organic’ or ‘natural’ search) involves a variety of techniques which are used to improve your natural search engine rankings (i.e. the listings on search engine results pages which are not paid for). This differs from Paid-search marketing, (aka ‘Pay Per Click’, ‘paid search’ or ‘sponsored links’) which is the process [...]
Online sales in the UK is defying the economic woes with growth of almost 16 per cent in just one month, as one in fifteen people made an online purchase during July alone. So is this evidence of a recovery from the recession or a change in consumer purchasing patterns? Overall online sales were up [...]
The in-vogue social networking site Twitter is in a flutter and taking legal advice after hundreds of documents were hacked into and published by a number of blogs. TechCrunch, one of the most respected blogs in Silicon Valley, has made public some of the 310 bits of material it was sent after a hacker who [...]