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    Charities in the News this Month

    charity

    We take a look at the latest marketing news in the charity sector, published online this month . . .

     

    PayPal and Jadu Launch Weejot Charity Web Apps

    A new app platform, incorporating PayPal's Express Checkout functionality has been launched by mobile experience management company Jadu, with the aim of helping charities process donations made on tablets and smartphones more effectively. The platform will not only enable charities to take card-less payments via PayPal, who currently have 300,000 not for profit organisations receiving donations through their platform. It will also enable fundraising managers to capture data on donators, and incorporate social media functionality. The cloud-based platform, which was launched with the Alzheimer's Society, is aimed at charities with smaller budgets, and will be free for one year, and negotiable thereon after.

    Read the original article at: http://www.mobilemarketingmagazine.co.uk/content/paypal-and-jadu-launch-weejot-charity-web-apps

    Cystic Fibrosis Trust Re-launches to Boost Fundraising

    The Cystic Fibrosis Trust has announced they are to re-launch their brand with the aim of becoming a 'dynamic, action-oriented brand' in a bid to raise public awareness of the genetic condition, and to raise a target amount of £10million by 2015. The re-launch will see the charity introduce a new logo and website, and feature a follow-up research study and public awareness week.

    Read the original article at: http://www.marketingweek.co.uk/news/cf-trust-relaunches-to-boost-fundraising/4006106.article

    New Social Giving Platform to 'Pass 100% of Donations to Charities'

    A new social giving platform, Believe.in has launched this week, announcing that it will give 100% of all donations made to the selected charity. The founders of Believe.in, Matthias Metternich and Will Cookson believe this could change the way donations work online, stating that the platform, unlike similar sites, will not take a percentage of donations or charge charities to register. Both individuals and charitable organisations can register, create profiles, connect with charities, and share and promote fundraising activities, as well as make and accept donations.

    Read the original article at: http://www.thirdsector.co.uk/Communications/article/1175637/New-social-giving-platform-will-pass-100-per-cent-donations-charities/

    Fleishman-Hillard to Promote 'Digital Donation Box'

    The National Funding Scheme (NFS) in association with Fleishman-Hillard have this week launched a new digital platform that will enable people to make donations to cultural institutes, via mobile devices. The scheme, which launched following research claiming that people are more likely to donate when participating in cultural events and visiting attractions, enables supporters to donate via text, credit/debit card and PayPal. The 'Digital Donation Box' will also provide institutions with a better understanding of their donors, and provide a simpler way to claim gift aid.

    Read the original article at: http://www.brandrepublic.com/news/1176164/Fleishman-Hillard-promote-digital-donation-box/?DCMP=ILC-SEARCH

    NSPCC Turn Away for Traditional DRTV Approach

    Children's charity NSPCC is said to be turning away from the traditional 'sad images of children' used in their ads, and adopting a more modern approach they hope will be more effective in raising awareness and appealing for donations. The charity is to launch a new ad, which will be aired on Easter Monday designed to contrast the innocence of a newborn baby with abuse suffered in later childhood. NSPCC are also to run their first ever seasonal campaign this Easter using outdoor and press ads, appealing for donations for their Childline service, using the strapline 'Be a Good Egg at Easter'

    Read the original article at: http://www.marketingweek.co.uk/news/nspcc-shuns-traditional-drtv-approach/4006116.article

    RNIB Turns to Social Media to Build Personality

    RNIB have announced that they are to turn to social media in a bid to overhaul people's perceptions of the charity. Verity Pillinger-Cork, web design and digital marketing manager at RNIB says that the charity want their brand perception to appear more human and personable and believe social media can help them do just that. RNIB earlier this month launched their Spot the Signs campaign, a digital push to change peoples perception of the charity as well as raise awareness.

    Read the original article at: http://www.marketingweek.co.uk/news/charities-explore-drastic-measures-to-overcome-austerity/4006007.article

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