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    Google Grants for Charities

    google

    What is Google Grants?

    Google Grants is a programme that empowers charities and not-for-profit organisations, through FREE pay-per-click advertising, to promote their cause and initiatives on Google.com.

    Most charities and non-profits will currently have an allocated marketing budget to promote their cause, many of whom will be unaware that the Google Grants programme could provide up to $10,000 (approx. £6,000) free advertising spend per month.

     

    Benefits of pay-per-click advertising for charities/non-profits:

    • Increase website traffic
    • Track online donations
    • Be where your supporters are searching
    • Raise awareness of your charity & campaigns

    What is Google AdWords?

    Put simple, Google AdWords enables you to create text ads with keywords and phrases related to your charity/organisation. When people search Google using one of your keywords, your ad may appear next to the search results, enabling you to reach people who are interested in what you do. People can then click on your ad to visit your website, learn more about what you do and donate to your charity.

    Applying for Google Grants

    To apply for the Google Grants programme, organisations must be based in the UK and hold current and valid charity status. There are a few additional criteria that charities must meet to be successful in the application process. For example, organisations must have a website and a member of your team is required to be on hand to manage your account.

    Please email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more about the programme, eligibility guidelines and application process.

    How Heart New Media can help

    Although successful grantees are expected to be actively engaged in the programme Google understands that the set-up and management of an AdWords campaign can be daunting and take up a lot of your valuable time. Therefore Google Grants enables charities/non-profits to work alongside third-party agencies that specialise in pay-per-click advertising.

    At Heart New Media, we provide a full PPC set-up and management service that combines innovative research and strategy, optimisation and testing, on-going campaign management and performance reports to achieve the best results for your organisation whilst making the most of your budget.

    If you would like to discuss how we can help, why not give us a call on 01621 854 554 for an informal chat. For more information about our company, please visit our website at www.heartnewmedia.com.

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