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Pinterest: A Guide for Estate Agents

pinterest

Pinterest has quickly become the third most popular social networking site in the world, meaning that businesses should no longer overlook it as an important marketing channel. The site currently receives over 1.36 million visitors per day with 80% of pins added to the site 'repinned' to the site's community.

What is Pinterest?

Put simply Pinterest is a virtual pin-board, that enables users to share, manage and arrange images of topical interest to them. Users can 'pin' images, create categories of pins to topical 'boards', 'repin' interesting images and follow users and their favourite boards.

"Millions of people use Pinterest to discover & share things that inspire them"

How Estate Agent's are using Pinterest

The beauty of Pinterest is that it enables you to showcase your products and services, or in your case properties in a visually dynamic way that is more likely to engage with your audience and capture your followers' attention.

Here are a few suggestions of board topics for estate agents to provide their followers with interesting and valuable pins:

  • Showcase homes for sale or let
  • Provide moving tips
  • Low cost renovation ideas
  • Open house events
  • New property listings
  • Local information about your town/city
  • Unique and unusual properties
  • Property news
  • Home improvement and decorating ideas

Now How to get Some Followers

Firstly, add a Pinterest share button to your website and/or blog. This enables people to share your images (e.g. property listings) to their Pinterest followers. Remember 80% of all pins are 'repinned' making this one of the easiest ways to get noticed and grow your following.

It is also extremely important to optimise your pin descriptions. By doing so, you are using the keywords that people are searching for, enabling you to connect with those that have a particular interest in what you have to offer.

Other things to do on Pinterest:

  • Integrate Pinterest with your other social media channels
  • Launch competitions
  • Use video, as well as images
  • Follow people (e.g. in your area) and boards of interest
  • Interact with your community
  • Respond to comments and likes

For more information on Pinterest for Business, please visit http://business.pinterest.com.

About Heart New Media

Heart New Media understand that your marketing campaigns need to be agile, responsive and engaging to your target customers, and with our expertise, we combine compelling interactivity with innovative thinking and creative design to engage with your customers.

We don't just create digital solutions . . .

we create experiences for web, mobile, social media and marketing!

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