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    Posted by on in Travel & Tourism
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    What does changing consumer behaviour mean for the travel, tourism & leisure industry?

     travel tourism

    You must have noticed the sudden shift in consumer behaviour and the effect it’s having on the travel and tourism industry.  The game has changed and so must brands if they want to reach out to consumers.

    Gone are the days where your website, email marketing, social media and other marketing channels should be seen as separate entities.  The future is engaging with your audiences via multiple touch-points that provide consistent content and stellar experiences.

    Whether you’re a boutique travel agency, a hotel chain, local attraction or a major tour operator you must provide consistent experiences across multiple channels to stay ahead of the game.  The first step is to understand what your customers want, their needs, goals, preferences and behaviours.

    Todays on the go consumers expect information and services to be:

    Easy to Find: More often than not the travel/leisure buying cycle will begin with a search engine.  It’s no good just having a website it needs to be optimised for customers to find it.  And your website is only the beginning!

    Mobile:  Consumers want information instantly and continue to search for services on the move.  With 40% of UK mobile users claiming that they intend to make a purchase, websites must be optimised for mobile.

    Customer Centric: Consumers want to be viewed as people not transactions.  They expect a personalised experience and they want to be listened to, with research finding that 84% of customers would walk away from a company that doesn’t listen or provide a good experience.

    Social:  Be where your customers are and bring together multiple touch-points that include social media, with consistent content that engage with your audiences and encourage them to share their experiences with their social networks.

    Interesting: We live in a world full of clutter and there’s a good chance that your messages aren’t being seen.  Consumers are no longer reading content they are scanning.  They want personal and relevant communication.  Capture their attention with visually attractive images, videos and statements that stand out.

     

    How Can Heart New Media Help?


    We don't just make website's . . . we create experiences
    for web, mobile, social media and marketing!

    • Experiences that generate leads, acquire new customers & engage with current ones
    • Establish trust, build customer loyalty & create communities of brand advocates
    • Strategies that are measurable, real time analytics and can demonstrate return on investment
    • Websites that get found on search engines & drive traffic to help you stay ahead of your competitors
    • Multi-channel campaigns that get your message across anytime, anywhere
    • Marketing strategies that make you look good, feel great, be heard and remain seen


    If you want to join the conversation, we can help!  Why not give Jim a call on 01621 854 554 for an informal chat or visit our website at www.heartnewmedia.com for more information.

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