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Our marketing professionals are passionate about effectively communicating your brand, message, products and services and offer unique insights that create results-driven campaigns that demonstrate real returns.


Marketing
Effective communication of your brand, message, products and services is vital to remain competitive in the current economic climate.

Your online presence and marketing materials needs to be agile, responsive and engaging to your target customers combining interactivity with compelling creative design allowing visitors to accomplish their goals with ease and establishing trust to help engender customer loyalty.

Your brand and how you portray it is a key communications driver when you interact with your customers.



  • E-Mail Marketing
  • PR Social & Media
  • Online Advertising
  • Affiliate Marketing
  • Pay per Click Campaigns
  • Search Engine Marketing
  • Website Optimisation
  • B2B and B2C Programs

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Heart New Media, through its marketing expertise and our ability to bring depth and
meaning to our offline and online marketing campaigns, help companies convey their message, products and services and promote their brand in the most innovative, creative and cost-effective way.

 

We work with companies from leading consumer brands to SMEs across many sectors including Retail, Travel, Finance, Professional Services and Local Government to ensure that their marketing and PR campaigns are seen, heard and engaged with. No client or campaign is too large or too small, and we are equally happy in providing a full cross-medium service to one-off campaigns.



Email Marketing

E-Mail Marketing
E-mail marketing is inexpensive, can be sent instantly and deliver immediate results that are highly measurable and can produce high levels of return on investment,(ROI). It's simple to set up and test campaigns, test creative and messages, track responses and alternate creative or content as necessary, analyse results and build up an invaluable prospect list of opt-in email contacts.


E-mail marketing is a great way to acquire customers and nuture loyalty with existing ones. A professionaly planned email campaign can generate high response rates and create opportunities to cross-sell and up-sell that are more effective than other channels. Heart New Media is experienced in producing targeted, personalised and timely emails, which customers and prospects will engage and interact with. We provide a full service offering that includes:

  • E-Mail campaign strategies
  • Campaign creative design
  • E-mail template design
  • List/Database management
  • Bulk e-mail programs
  • Campaign metrics & reporting
  • Cross channel campaign integration
Search Engine Marketing

Search Engine Marketing
Search Engine Marketing,(SEM), underpins many online marketing activities. Companies are increasingly using search engine marketing (SEM) to grow their business. SEM is highly cost-effective, easy to demonstrate results and very effective in increasing lead generation, maximizing online sales, driving more traffic to your site and building your brand.

Essentially, SEM is a combination of Website optimisation and Search Engine Optimisation, (SEO). Website optimisation and SEO, like usability and accessibility, is not overlooked during the design or added as an afterthought to development. A compelling website needs to be found and seen to be enjoyed and SEO activities are built into our methodologies throughout any website design and development process.

  • Search campaign strategies
  • Website optimisation
  • Manual search engine submissions
  • Enhancements to ensure search engine deep trawling
  • Split A/B multi-variant testing
  • Keyword & Competitor analysis
  • Detailed ROI analysis & reports
  • Google analytics
Social Media & PR

PR & Social Media
There has been a seismic shift in consumers behaviour in how they utilise online media and interact with social media networks. To remain competitive, companies must take an integrated offline and online PR approach that not only creates a buzz and a dialogue to communicate brand values, message, products and services with target audiences, but also includes strategies to protect reputations.

 

 

Social media and PR strategies can effectively create greater awareness and demand for your products and services, increase website traffic due to greater online visibility, build brand awareness and help in growing customer loyalty.

  • Social Media & Online PR Strategy and Marketing plan
  • B2B and B2C social media programs
  • Integrated viral marketing campaigns
  • Detailed reporting and monitoring of cross channel activities
  • Measurement of brand reach online
  • Reputation monitoring and protection
Online Marketing Campaigns

Online Marketing Campaigns
Online marketing and display advertising is a very cost-effective way to create significant competitive advantage, drive direct demonstrable response from potential customers and generally help build your brand. A major factor driving the exponential growth in online marketing is the fact that most online marketing campaigns can provide detailed analytics and reports that do not just demonstrate the return on investment, (ROI), but provide deep insights into your customer segmentation model.

 

Heart New Media fully understand the strengths and weaknesses of all mediums and are very experienced in creating marketing strategies that ntegrate offline and online marketing to meet your business objectives and budget.

  • Display Ads - Banner, Button, Skyscraper or rich media campaigns
  • Affiliate marketing strategies
  • Pay per click and bid management campaigns
  • Competitor presence and activity review
  • Mobile and SMS campaigns
  • Detailed real time cross-channel reporting

contact us now