Digital Strategy & Customer Engagement
We match brands with customers by driving engagement through our deep understanding of customer analytics and insights, combined with market and competitor insights. We take a customer-centric multichannel marketing approach to engage with your customers with the right message delivered through the right channel at the right time to drive sales, improve conversions, build customer loyalty and create communities of brand advocates.
"We look to Jim’s team for some of our most urgent and critical projects. Their methodological approach and deliverables make them a valuable partner. They are flexible but reliable too, which also makes them a pleasure to work with."
Head of Products, Orange.
Firstly, we are experienced business people which makes us strategists. Understanding the ‘why’ is the starting point to everything we do. Understanding the 'why' involves listening to you, understanding your business and goals, and matching this with 'insight'. Insight allows us to understand your market, competitors and your customer segments, their individual needs, desires, goals and how they wish to engage with you. Understanding this 'insight' allows us to develop optimum multichannel solutions that match your objectives and help add value to your business.
We don't just provide strategic thinking to create digital marketing and creative solutions. We agree and set common analytics and metrics that defines success and failure. Only then can we measure everything we do to demonstrate ROI and prove that our digital solutions create business value.
Our digital strategy, customer engagement and experience services include:
- Digital Strategy & Customer Engagement:
- Customer analytics
- Multi-channel digital strategies
- Brand perception
- Competitive benchmarking
- Customer segmentation and demographic models
- User needs analysis
- Customer Experience:
- Consumer & customer experience research
- Information architecture
- Usability testing
- Content audits
- Technology audits
- CRM & Loyalty Programmes
- Loyalty programme strategy, design & management
- Advanced measurement, analytics and modelling
- CRM technology & database services
Are You Looking for Digital Strategy, Customer Engagement & Customer Experience Services?
If so, we're a friendly bunch and would love to have an informal chat to discuss our digital strategy, customer engagement, research and experience services with no obligation on your part. Please call us on 01621 854554 or email us at info@heartnewmedia.com.
